Senior Marketing Manager - Integrated Campaigns

The Senior Marketing Manager, Integrated Campaigns owns the end-to-end strategy and execution of integrated marketing campaigns that translate the corporate brand narrative, product roadmap, and quarterly business priorities into measurable pipeline impact.

This is a hands-on leadership role. You will both manage a small team and architect, execute, and optimize integrated campaigns across email, content syndication, webinars, sponsorships, and paid/owned channels. Success is defined by clarity of orchestration, speed to execution, and specific lead stage and pipeline coverage outcomes.

What You Will Do

Integrated Campaign Strategy & Orchestration

• Translate the corporate brand story, product roadmap, and quarterly themes into cohesive, multi-channel campaign strategies that drive demand.
• Design campaign narratives that connect positioning → content → channel execution → conversion paths.
• Build campaign frameworks that balance top-down strategy with bottom-up execution.

Campaign Execution

• Own campaign planning and execution across email, lifecycle programs, webinars, and integrated digital channels.
• Develop campaign calendars, briefs, messaging frameworks, and execution plans.
• Ensure campaigns are sequenced intentionally across channels (e.g., lifecycle + webinar + content + paid amplification).

Content-Driven Demand Generation

• Lead integrated campaign content strategy in partnership with content and product marketing.
• Use performance data, audience insights, and funnel metrics to inform what content to create, how it’s packaged, and where it’s distributed.
• Ensure content is built to convert—not just to inform—across the buyer journey.

Lifecycle, Email & Webinar Expertise

• Own campaign-driven lifecycle programs, including segmentation, nurture design, and behavioral triggers.
• Partner with lifecycle and operations teams to ensure clean execution in marketing automation platforms.
• Plan and execute webinar-centric campaigns as core demand drivers, from topic selection through post-event conversion.

People Management & Team Development

• Manage and develop 2 direct reports, setting clear priorities, coaching execution, and raising the bar on campaign quality.
• Establish repeatable processes, playbooks, and standards for campaign planning, execution, and retrospectives.
• Balance delegation with hands-on contribution, stepping in where needed to drive outcomes.

Measurement, Optimization & Reporting

• Define success metrics for each campaign (leads, MQLs, pipeline influence, conversion rates).
• Monitor performance across channels and make real-time optimizations to improve efficiency and impact.
• Deliver clear, data-backed readouts to marketing and revenue leadership.

About You

Experience

• 6+ years in B2B marketing with deep experience in integrated campaigns and demand generation.
• Prior experience managing a team.
• Proven ability to own campaigns from concept through execution and optimization.

Functional Expertise

• Strong hands-on experience with:
• Email and lifecycle marketing
• Webinar programs as demand drivers
• Integrated, multi-channel campaign execution
• Deep understanding of how content fuels demand across the funnel.

Skills

• Highly analytical; comfortable using data to guide content strategy, messaging, and campaign decisions.
• Strong project management skills with the ability to run multiple campaigns in parallel.
• Clear, concise communicator with the ability to align cross-functional teams.

What Success Looks Like

• Campaigns consistently launch on time, on message, and across channels.
• Clear linkage between brand narrative, product priorities, and campaign execution.
• Measurable improvements and attainment of lead volume, conversion rates, and pipeline contribution and coverage
• A well-run, high-output campaign team that combines autonomy with accountability.