Senior Media Buyer

About Eicoff

Eicoff, a Division of The Ogilvy Group, is a Chicago-based, full-service advertising agency, integrating the disciplines of media, analytics and creative into innovative TV, video and audio solutions for our clients. We believe in giving our team members the freedom to develop their careers as they see fit, the encouragement to implement new ideas, access to both big, established clients and cutting-edge startups, and a commitment to the belief that we all do better work when work isn’t all we do. 

About the Role

The Senior Media Buyer will be responsible for planning, purchasing and optimizing advertising space and time across various media channels to effectively reach a target audience and achieve the desired marketing goals.  The candidate will develop and execute media buying strategies to ensure the most effective placement of advertising campaigns. This role involves negotiating with media vendors, analyzing data to make informed decisions, and staying updated on industry trends to maximize the impact of advertising efforts.  Applicants should be prepared to work on a hybrid basis with a minimum expectation of three days per week in the office.

What You’ll Do

• Develop and implement comprehensive media buying strategies that align with the overall marketing and advertising objectives.
• Collaborate with account/media team to determine the target audience and select appropriate media channels.
• Negotiate media buying contracts to secure cost-effective advertising placements.
• Manage the implementation, monitoring and stewardship of approved buys for all broadcast schedules.
• Deliver the most efficient costs while estimating the anticipated target audience delivery accurately.
• Analyze and interpret media performance data, including reach, impressions, click-through rates, and conversion rates, to optimize media buying decisions.
• Continuously monitor and adjust media campaigns to improve ROI and meet performance goals.
• Update all current, on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any new problems or opportunities that may develop.
• Negotiate, adjust and monitor schedules to ensure delivery to client goals.
• Participate in annual or major media negotiations.
• Stay up to date with industry trends, market conditions, and competitor activities to make informed media buying decisions.
• Supervise and train other team members in media buying processes.
• Provide guidance and support for assistant buyers and media buyers.
• Possess advanced knowledge of Nielsen, Strata View and Core.
• Maintain accurate records of buys, revisions, credits, etc.
• Build and maintain strong relationships with media vendors and publishers to facilitate smooth negotiations and secure advantageous deals.
• Ensure that all advertising materials and placements comply with legal and industry standards, including ethical guidelines.
• Contributes to the agency PR and blogs.
• Partner with analysts on developing client dashboards.

What You’ll Need

• 2+ years of DR media buying experience.
• CoreBuy, CoreDr, and Tableau experience preferred.
• Buying national and local TV, video and audio for medium-to-large sized markets.
• Advance negotiation and communication skills (verbal and written).
• Capable of taking a project on from initial conception through completion.
• Good mathematical aptitude and attention to details.
• Solid research and analytical skills.
• Analyze and negotiate media sponsorships and event proposals.
• Ability to be organized, prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task.
• Ability to work independently but also be a team player.
• Excellent computer skills (Excel, Word, PPT).

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.