Senior Performance Marketing Manager - Retail Media / Omnichannel (f/m/d)
At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360° perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.
We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.
About our Ecommerce Management Team:
We help our clients expand their business and geographic scope with guidance and implementation across digital advertising and retail, optimizing conversion on all major platforms.
Our Performance Marketing team is currently looking for a motivated Senior Performance Marketing Manager – Retail Media Advertising / Omnichannel (f/m/d) to support our clients to grow their online business. The position is full-time and in Hamburg.
How would you spend your time if you join us?
- You will develop and implement comprehensive performance marketing strategies with a primary focus on retail media channels
- You will manage and optimize campaigns across various retail media networks (e.g., Amazon Advertising, Walmart Connect, OTTO, eBay Promoted Listings etc.) and software providers (e.g. Criteo, Mabaya, CitrusAd, Microsoft Retail Media, Skai) to drive traffic, sales, and ROI
- You will analyze campaign performance data, generate insights, and make data-driven decisions to improve effectiveness and efficiency
- You will collaborate with cross-functional teams including sales, product, and analytics to align marketing strategies with business objectives
- You will monitor market trends, competitor activities, and industry best practices to stay ahead in the retail media landscape
- You are driving innovations and lead the bi-weekly internal retail media meeting in which current challenges in the retail media sector are discussed and solved
- You take over the quality assurance of our campaigns and ensure that we maintain the highest quality across all different retail media tool providers
- You will develop and maintain strong relationships with retailers and tool providers to ensure seamless execution of marketing campaigns
- You will prepare and present regular performance reports, highlighting key metrics and insights to stakeholders
- You will mentor and guide junior team members, fostering a culture of continuous learning and improvement
Requirements
Who Are You?
- You have a Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus
- You have a minimum of 4 years of experience in performance marketing, with at least 2 years focused on retail media advertising (e.g. Sponsored ads or Display ads on retailer’s websites) - experience with Amazon Advertising, Criteo, CitrusAd, Walmart, eBay, OTTO or The Trade Desk is highly beneficial
- You are a self-motivated person, eager to learn and to expand your own know-how daily
- You have a proven track record of managing successful retail media campaigns with significant ROI
- You have strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel, etc.)
- You have an excellent understanding of retail media platforms and tools
- You have exceptional communication and interpersonal skills
- You enjoy working in a fast-paced, dynamic environment and manage multiple projects simultaneously
- You have experience with e-commerce and the retail industry (highly desirable)
- You possess very good written and verbal communication skills in English - a second language such as German or French is beneficial
Benefits
What's in it for you?
Imagine...
- ✨gaining insights into a variety of businesses, from traditional German brands to fast-moving online pure players, working on exciting projects that shape the future of e-commerce.
- 🚀 taking ownership of your own projects, growing professionally, and continuously developing your strengths with the Gallup StrengthsFinder – backed by an unlimited learning budget.
- 🌍 being part of a company where diversity and inclusion aren’t just values on paper but the foundation of our success. With over 30 nationalities, we thrive in a truly international environment.
- 🤝 collaborating with clients as trusted partners, working at eye level, and embracing a no-bullshit attitude – because we know what we’re doing and take pride in being thought leaders in our field.
- ⏳ having the flexibility to design your work-life balance with remote work options, flexible working hours, and the freedom to choose between 20 to 40 days of vacation per year.
- ☀️ working from abroad once a year at our Sunshine Office, combining productivity with inspiration from new surroundings.
- 🎉 enjoying regular afterworks, unforgettable team getaways, and a company culture where we genuinely enjoy working together – and it shows!
- 🏢 benefiting from a modern office in the heart of Hamburg, bike leasing, an attractive pension plan, and the HVV-Deutschland Ticket to get you where you need to be.
- 💆 having access to mental wellbeing support through OpenUp, a lunch allowance, and much more - because we care about your health and happiness.
- 💪 staying fit and active with EGYM Wellpass - our subsidized sports and wellness membership, giving you access to thousands of gyms, studios, and wellness offers across Germany.
💡 Want to be part of this journey? Join us and shape the future with us!