Senior Product Manager, Consumer Growth
$145k - $175k USD
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
About the right team member
We’re looking for an seasoned Sr. Product Manager to lead the consumer growth squad ClassPass. You’ll oversee the consumer growth strategy and execution, partnering closely with cross-functional stakeholders.
This role is a good fit if you…
- Have built and scaled consumer products during a hyper-growth stage
- Have experience defining consumer growth playbooks and deep knowledge of cutting-edge growth strategies and patterns
- Are execution-focused and know how to unblock teams while balancing speed and quality
- Act as a true product owner with a high bar for craft and detail
- Bring strong business acumen to decision making, weighing business impact and making tough trade-offs
- Have a track record for incorporating experimentation into your build process; know how to construct an effective test and analyze the results
- Generate insights from both qualitative and quantitative data
- Are comfortable operating in ambiguity and shaping direction as you go
- Stay close to new and evolving technologies and apply them thoughtfully
- Enjoy owning a roadmap and collaborating deeply with engineering and business partners
- Value collaboration, iteration, and feedback as part of building great products
- Prefer shipping early and often, keeping solutions simple and avoiding unnecessary complexity
Key Responsibilities
- Lead Growth Product Strategy & Roadmap
- Define and communicate a clear product vision aligned with company goals and customer needs.
- Drive roadmap prioritization using value-vs-effort frameworks to maximize impact and time to market.
- Balance near-term delivery with long-term strategic investments.
- Execution & Delivery Excellence
- Oversee the product lifecycle, from ideation through launch and post-release optimization.
- Collaborate closely with engineering to ensure feasibility, quality, and timely delivery.
- Use tools such as Notion, Confluence, Jira, and other internal platforms to drive transparency, collaboration, and documentation across teams.
- Champion User-Centric Product Development
- Leverage customer insights, data, and market trends to guide product direction.
- Foster a deep understanding of the needs on both sides of a consumer and wellness business marketplace.
- Partner with UX and research to ensure products are intuitive, efficient, and easy to use.
- Stakeholder Engagement
- Communicate product vision, roadmap, and progress to senior leaders and stakeholders
- Build strong relationships with partner businesses, gathering feedback to guide roadmap decisions.
- Collaborate with marketing to ensure successful product positioning and launches.
Skills & experience
- At least 3 years of experience in product management.
- A strong track record building high quality consumer products.
- Deep experience with consumer mobile apps and consumer growth and engagement funnel optimization
- Technically and analytically savvy, with knowledge about how products are built and are comfortable defining, querying, and interpreting data independently. You have run large-scale experiments to validate and measure product changes.
- Excellent communication and collaboration skills, with experience partnering across functions and with data science.
- Sharp product intuition grounded in user feedback and data.
- Experience working in agile, full-stack product teams from discovery through delivery.
- Comfort using modern product tools like Notion, Confluence, Jira, Figma, and Miro.
Pay Transparency
It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
The base salary range for this position in the United States is $145,000 to 175,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans.
Have we piqued your curiosity?
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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