Senior Product Manager, Consumer Websites

Position Overview

Hunter Douglas is seeking a strategic and data-driven SEO Manager with a bias to action to lead the full spectrum of SEO for our consumer-facing websites. This role will shape and deliver SEO strategy across technical, content, and local channels — with a focus on improving lead generation, optimizing the consumer journey, and elevating dealer visibility in organic search.

Reporting to the Senior Director of Growth, you will manage cross-functional SEO projects that span national and local rankings, work closely with paid media to coordinate query coverage, and leverage AI tools to stay ahead in a fast-evolving search landscape.

What you'll do

SEO Strategy & Research

• Define and own the SEO roadmap across all consumer websites, supporting both national and local objectives.
• Conduct keyword research to inform new content pages across key formats: educational stories, product FAQs, dealer content, and showroom discovery.
• Develop and maintain a journey-based SEO strategy, mapping queries to customer intent stages (e.g., brand vs non-brand, inspiration vs action).
• Build out AI search optimization strategy to future-proof content and visibility (e.g., optimizing for AI Overviews, zero-click SERPs, multimodal search trends).

On-Page Optimization

• Optimize meta data, URL structures, internal linking, and content hierarchy across newly replatformed websites.
• Audit and implement structured data (schema markup) for local businesses, products, reviews, and content types.
• Identify and close content gaps by analyzing SERPs, competitor coverage, and user queries.

Off-Page SEO

• Lead ethical link-building strategies based on internal content quality (e.g., outreach, press placements, or co-marketing with dealers or partners).
• Monitor off-page signals and their contribution to authority and rankings.

Local SEO & Dealer Visibility

• Own and optimize dealer presence in local search results (map packs, “near me” queries, location pages).
• Manage and maintain Google Business Profiles and directory listings using platforms such as Yext, Brightedge Local, or Soci.
• Work closely with the product team on store locator experience and regional SEO landing pages to drive leads through local pathways.

SEO-Driven Project Management

• Manage SEO initiatives focused on RAC (Request a Consultation) conversion — prioritize and track projects based on downstream impact and CPL.
• Collaborate cross-functionally with product managers, engineers, and designers to execute and QA technical changes.

Collaboration with Paid Search

• Partner with the paid media team to ensure full query coverage across organic and paid channels.
• Regularly analyze lead quality, cost-per-lead (CPL), and conversion rates to determine the best fit (SEO vs. SEM) by query type.
• Coordinate landing page testing and shared keyword strategy to avoid duplication or inefficiencies.

Content Briefing & Strategy

• Create detailed content briefs using AI tools, ensuring briefs are structured to fully address keyword clusters and competitive gaps.

Provide clear guidance to content creators, designers, and product teams to bring SEO-informed content to life across the web ecosystem.

Who you are

• 4–6 years of SEO experience across technical, content, and local SEO, preferably for consumer or multi-location brands.
• Hands-on experience with local SEO platforms like Soci or Brightedge Local.
• Strong understanding of customer journey SEO, including how to structure content for different intent stages.
• Skilled in using SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, etc.
• Familiarity with AI tools for SEO research, content generation, and SERP monitoring.
• Deep understanding of SEO performance metrics, A/B testing principles, and content optimization workflows.
• Collaborative mindset with experience working across product, paid media, and content teams.
• Bachelor's degree required.

Preferred Qualifications

• Experience supporting dealer/distributor business models or franchise ecosystems.
• Background working with headless CMS environments (e.g., Sanity).
• Knowledge of RAC or high-consideration lead generation conversion paths.
• Familiarity with AI-driven search environments, such as optimizing for Google's Search Generative Experience (SGE) or other evolving SERP features.

Success Metrics

• Increase in organic sessions, impressions, and rankings across key national and local terms.
• Growth in RAC leads attributable to organic search.
• Higher visibility in map packs and non-branded discovery queries.
• Improved GBP accuracy and engagement across dealer locations.
• Decreased CPL through effective SEO/SEM alignment.
• Delivery of high-impact content briefs and journey-aligned pages.

What's in it for you?

• Annual base salary range: $125- $135k
• Bonus target range: Up to 25%
• Generous benefits package including medical, dental, vision, life, disability
• A company culture that prioritizes internal development and professional growth
• Enjoy our Flexible Time Off (FTO) program designed to support work–life balance (excludes new hires in Illinois).
• 401(k) plan with a degree of employer matching
• Paid parental leave
• Wellness programs and product discounts

Please note, all offers presented to candidates are carefully crafted to ensure market competitiveness, equity, and reflect the individual candidate’s education, experience, skills and potential.
Hunter Douglas is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

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