Senior Product Marketing Manager (AI-Augmented, B2B) (all genders)
Our vision is to create a better future for businesses and talent - one hire at a time. We’re driven by our winning aspiration: to be the #1 provider of hires for our core customers, making this vision a reality.
To do this, we need you and your talents on our team. Become a part of HeyJobs and shape the future of recruiting with us! Join the HeyVolution!
For 9 years, we've been revolutionizing the recruitment market with our AI-based job platform. Our technology simplifies the path to a new job like never before and helps companies solve their skilled labor shortages.
With over 4,700 satisfied clients, including 8 of the top 10 largest employers in Germany and Austria, leading companies rely on HeyJobs for their recruiting. Last year alone, we helped over 100,000 people find their new jobs. Already, more than 1% of all hires occur through the HeyJobs platform.
We offer you an influential role in a fast-growing company:
Help shape how thousands of employers understand, value, and adopt HeyJobs - using AI to operate at a level of efficiency and quality that most teams can't match manually.
We're expanding our B2B marketing team and looking for a Senior Product Marketing Manager who combines strong positioning and communication skills with an AI-native, systems-thinking mindset. You don't need to be an engineer - but you should be someone who builds workflows, uses AI to accelerate output, and loves turning complexity into clarity.
You will be the connective tissue between Product, Sales, and the market - ensuring every launch, feature release, and narrative lands with precision and scale.
🎯 How you can contribute to HeyJobs
Own positioning and messaging for the full HeyJobs product suite, synthesizing customer interviews, sales call transcripts, and competitor data into sharp, conversion-driving narratives.
Use AI to produce, iterate, and personalize sales content at scale and with high quality.
Plan and execute GTM strategies for product launches and commercial initiatives, building AI-powered workflows that let you run research, drafting, and distribution in parallel.
Analyze user behavior & content effectiveness to identify drop-offs that signal messaging, positioning, or expectation mismatches.
Continuously sharpen the narrative and messaging across our B2B website and key touchpoints across our customer journey, ensuring the way HeyJobs shows up in the market is compelling, consistent, and converts.
Work closely with Product and GTM to ensure every launch, feature release, and commercial initiative lands with the right narrative at the right moment across all touchpoints.
🤝 What sets you up for success
At least 3 year of hands-on experience in (Product) Marketing, GTM, or a closely related marketing discipline.
You have a genuine curiosity and passion for AI: ideally you've already experimented with agents and automated workflows.
Exceptional writing and storytelling skills in German.
Strong expertise in positioning, messaging frameworks, ICP definition, and transforming product complexity into clear value for different buying roles.
Customer-centric approach with a strong understanding of customer personas, pain points, and what actually moves pipeline.
Comfortable with conversion optimization and funnel analysis.
Strategic thinker with the ability to deliver high-quality hands-on output.
Excellent cross-functional collaboration and stakeholder management skills.
What will make you stand out:
Experience with AI workflows (e.g. n8n, Langdock, Claude, or custom GPT setups) that automate research, content, or distribution.
Proven ability to run competitive intelligence at scale using AI tools
Background in B2B SaaS or HR Tech. You understand buying committees and what Sales actually needs to close.
What this role is not:
Not a traditional "content-only" role
Not an AI engineer role
Not three jobs in one - you'll be supported by a strong Product and GTM organization
❤️🔥 What you will love about us
People & Values: We treat people in the way people should be treated, we bring out the best in everyone, we put our people first.
Transparent Communication & Recognition: Monthly All-Hands meetings, Q&A sessions with our Founders, and dedicated Slack channels for sharing updates and keep everyone connected.
Work-Life Balance: 28 holidays*, plus 1 additional day p.a., 3 weeks work from anywhere per year and a 1-month paid sabbatical* every 3 years, flexible work hours.
Growing individually and as a team: 7 step career framework, regular performance reviews, 3 days of yearly educational leave & 500€ budget*.
We take care of your health: 10 free nilo.health coaching sessions per year for your mental health & Urban Sports Club corporate rate.
Events & Feel Good initiatives: Fresh fruit, great drinks, company-wide end of year event, quarterly team events & plenty of feel good initiatives.
Great offices with high quality equipment: High-quality equipment tailored to your department, including a MacBook or ThinkPad, screen for home office + additional hardware; HQ Berlin (Kreuzberg, Paul-Lincke-Ufer) and HeyHub Cologne (Design Offices Gereon), all with standing desks, hybrid set-up meeting rooms & AC - good public transport connections & great lunch options.
At HeyJobs diversity and inclusion is key to creating a culture attracting the best talent and ultimately leading to achieving our vision. Together, we are 30 different nations, 45% women and 50% female leaders.
We are explicitly not hiring anyone who discriminates on the basis of religion, national origin, gender-identity, sexual orientation, age, marital status, or any other aspect that makes you. We encourage individuals from LGBTQIA+ and other underrepresented groups to apply.
We are proud to have been continuously ranked as one of Berlin's best tech employers!
See for yourself: Top Startup Employer (German), Kununu, Glassdoor, Top 25 LinkedIn Startups.
*offers may differ for international hubs and for employment status.