Want to be a part of a team revolutionizing and leading an entire industry with no real competition? The laundry industry is a $40+ billion dollar market, and the Cents platform is making it easier for laundromats, dry cleaners, and all garment care businesses to grow, manage, and understand their business. Backed by top-tier investors like Bessemer, Camber Creek, and Tiger Global, Cents is one of the fastest-growing vertical SaaS companies in the USA, and we’re just getting started. Already profitable and growing incredibly quickly each year, we have entered the absolute best stage of being a startup.
About Cents
Cents is a New York–based technology company passionate about transforming the laundry industry and dedicated to enabling new ways of working, earning, and living. Our all-in-one, business-in-a-box platform helps operators start, manage, and expand their businesses through a market-leading suite of SaaS and hardware products. By building a modern system to power the garment care industry, our goal is to outsource laundry day to the local business.
Our team is full of passionate technology experts obsessed with supporting and empowering SMBs. We feel the unique responsibility and opportunity we have to elevate an industry. We’re adding great talent to help achieve this mission, and that’s where you come in!
About The Role
As the driving force behind bringing new products from concept to launch, the Product Marketing team is essential to Cents' growth trajectory. As a Product Marketing Manager, you will be responsible for multiple product launches involving both software platform features and hardware integrations within your first year. You will bridge the gap between technical capabilities and real-world laundromat operator needs, ensuring our integrated solutions deliver measurable value. Your technical acumen combined with marketing expertise will directly fuel our growth and establish repeatable templates for successful product launches across our expanding technology stack.
We are looking for talent to join our growing team in NYC!
Lead Go-to-Market Initiatives & Product Launches
Execute product launches for integrated software/hardware solutions with go-to-market strategiesCoordinate launches across multiple stakeholders, including engineering, product, and support teamsDevelop positioning that clearly communicates the value of complex platform capabilities to non-technical operatorsEstablish metrics and success criteria for technical product adoption and performance
Drive Technical Product Marketing Strategy
Partner closely with product, engineering, and hardware teams to translate technical capabilities into compelling market opportunitiesInfluence product roadmap by identifying key differentiators that create competitive advantages in the laundry industryDevelop go-to-market frameworks that can scale across both software features and hardware product launchesCreate standardized launch templates and processes for technical product releases
Develop High-Impact Content & Sales Enablement
Create scalable, high-quality materials for operators and sales teams, including website updates, pitch decks, videos, and product one-pagersDevelop clear and compelling product positioning and messaging that differentiates Cents and resonates with laundromat operatorsCollaborate with sales to develop training, tools, and resources including case studies, thought leadership pieces, and product demosTranslate technical platform features into understandable narratives for small business owners
Gather Customer Insights & Market Research
Collect and analyze operator feedback to inform product messaging, development, and roadmap prioritiesConduct thorough market research on laundry industry trends, competition, and customer needsBecome an expert on Cents' buyers and the competitive landscape in the laundry industryAnalyze customer segmentation to inform product positioning across different operator types
Cross-Functional Collaboration
Work collaboratively with product management and engineering on product features, roadmaps, and release plansPartner with sales to develop training and content on product differentiation for the laundry marketServe as central point of contact across products and operator segments, communicating value to internal teamsManage multiple projects and coordinate across cross-functional teams
Education and Experience
Bachelor's degree in marketing, business, communications, or related field (MBA preferred)3-5 years of product marketing experience with technical products, preferably B2B SaaS with hardware componentsExperience leading product launches and marketing campaigns in vertical SaaS or small business marketsTrack record of successfully launching and marketing technology products
Skills and Abilities
Commercial orientation - excited about being in front of customers, providing critical support to close deals, and partnering with marketing on pipeline generationStrong strategic and analytical skills with ability to synthesize complex data and deliver clear, actionable insightsExcellent written and verbal communication skills for compelling messaging and presentationsStrong understanding of market research, competitive analysis, and customer segmentationAbility to work effectively in cross-functional teams and manage multiple projectsHighly resilient, adaptable, and energized by building clarity out of ambiguityDeep understanding of product lifecycles and go-to-market campaign developmentProven project management skills and attention to detail
Desired Qualifications
Experience in advertising technology, small business analytics, or vertical SaaS businessesBackground in B2B marketing serving franchise or small business customersAccount-based marketing (ABM) experience and strategy developmentUnderstanding of subscription business models and customer success strategiesCommercial orientation with technical credibility - can discuss both business value and technical implementationPassion for Cents' mission and commitment to empowering small business owners
About Us
There’s a Laundry List of Why You’ll Love Working at Cents!
We are leaders - Leadership is not exclusive to the management team, but something everyone at Cents embraces and wants to get better at.
We are overachievers - The only true way to predict the future is to build it yourself. No excuses. Give 100% at all times.
We are students - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
We are committed to diversity and tight knit community - We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Benefits and Perks
We offer great compensation packages, comprehensive health benefits, & believe in a strong cohesive team atmosphere. Work from-home office stipend, virtual team events, and access to learning opportunities from our team and network of advisors, and investors are just the starting point.
- Competitive salary
- Equity
- Unlimited PTO and paid holidays
- Remote-first with offices in New York City and San Francisco
- Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
- 401(k)
- Work-from-home and commuter benefits
- Laundry allowance to support our customers’ businesses
- Comprehensive training, learning, and development programming
- Access to hundreds of discounts and rewards from renowned vendors, including deals on health & wellness, travel, dining, auto insurance, and so much more!
Please be aware that all legitimate recruitment communications from Cents will come through our official channels (@trycents.com email domain, our official careers page, or verified phone calls following email introductions).
Also please note that we will never ask for money or sensitive financial information. If you are contacted through other means or asked for such details, please assume that the communication is not legitimate. Please forward any such communications to us at concerns@trycents.com and we can confirm this for you.