Senior Product Marketing Manager
$105k - $130k USD
About IntusCare
IntusCare is the only end-to-end ecosystem built specifically to help Programs of All-Inclusive Care for the Elderly (PACE) programs deliver exceptional care, strengthen financial performance, and stay compliant. IntusCare replaces outdated technology and manual workarounds with purpose-built solutions for care coordination, risk adjustment, population health, and utilization management. IntusCare empowers teams to take control of their operations and improve outcomes for dual-eligible seniors – some of the most socially vulnerable and clinically complex individuals in the U.S. healthcare system
Role Overview
IntusCare is seeking a Senior Product Marketing Manager to lead end-to-end go-to-market strategy for one or more products across our healthcare technology and services portfolio. This role sits at the intersection of Commercial, Product, Engineering, and Client Delivery teams, translating the complex capabilities we build into clear, compelling value for the market.
You will own positioning, messaging, launches, and enablement while also acting as a connective tissue across teams to ensure what we build, how we sell, and how we deliver are tightly aligned.
Key Responsibilities
End-to-end GTM orchestration: Lead the strategic launch and lifecycle marketing for your assigned product(s). You will act as the primary project owner for product launches, creating and managing the cross-functional roadmap across Product, Engineering, Client Delivery, and Commercial teams to ensure internal readiness and market impact.
Operational connectivity: Establish and maintain the "connective tissue" between departments, ensuring that product roadmaps are translated into marketing milestones and that feedback from the field is systematically funneled back to Product.
Positioning & messaging: Develop and refine differentiated messaging that resonates with complex healthcare personas, including PACE Executive Directors, Medical Directors, CFOs, IT leaders, Compliance officers, and more.
Pipeline-centric strategy: Design and execute full-funnel campaigns, from top-of-funnel thought leadership to bottom-of-funnel sales tools, specifically intended to drive lead generation and hit pipeline targets.
Commercial enablement & velocity: Equip the sales and account management teams with internal playbooks, pitch decks, battle cards, ROI calculators, etc. Actively participate in deal reviews to refine messaging that moves prospects through the funnel faster.
Market intelligence: Act as the "voice of the market." Conduct deep-dive research on the PACE landscape, regulatory shifts (e.g., CMS changes), and the competitive landscape to influence the product roadmap.
Customer advocacy: Work with Client Delivery and Account Management to showcase powerful testimonials, case studies, and proof points that fuel the sales funnel.
Required Qualifications
Experience: 5–8+ years in B2B Product Marketing, with at least 2 years specifically in Healthcare Technology (SaaS/EMR/Health IT).
Domain expertise: Strong understanding of value-based care, Medicare/Medicaid reimbursement models, and geriatric care.
Project management: Exceptional organizational and project management skills. You have a proven ability to manage complex, multi-month launch timelines involving 5+ departments and dozens of stakeholders.
Cross-Functional influence: You excel at "leading without authority" to ensure GTM timelines align with product and implementation capabilities.
Strategic execution: Proven track record of managing complex product launches and hitting pipeline or revenue-based KPIs.
Technical literacy: Ability to translate technical features (e.g., AI-driven predictive risk scores or API integrations) into business-oriented benefits.
Communication: Exceptional writing and storytelling skills. You must be able to move between a high-level executive pitch and a detailed clinical workflow explanation with ease.
Data-driven: Proficiency in using tools like HubSpot to measure the impact of GTM strategies and optimize the sales funnel.
Preferred Qualifications
Tool Proficiency: Familiarity with key tools in our stack, including HubSpot, WordPress, Adobe Creative Suite, and Canva.
Start-up agility: Comfortable establishing processes from scratch where they don’t yet exist and adjusting quickly to shifting market needs.
Agile mindset: Familiarity with product development lifecycles (Agile/Scrum) and the ability to pivot GTM tactics based on technical shipping schedules.
Compensation: The salary range for this role is $105K–$130K. We expect the ideal candidate to fall near the midpoint of this range, though final compensation will be determined based on experience, skills, and organizational needs.
Work location: This is a fully remote role based in the United States.
Sponsorship: This position is not eligible for sponsorship.