Senior Product Marketing Manager
About Us
Legora is on a mission: to redefine how legal work gets done. From the very start we have been very clear about the fact that we are not building a solution for lawyers, we are building it with them, because it is the only way to make sure it gets done the right way; working side-by-side every step of the way.
Our AI-native workspace empowers legal professionals not just to work faster - but to ask better questions, unlock new insights. Every day, we push the boundaries of legal tech to make complex processes smarter, faster, and more human. From thousands of documents analysed in minutes to intelligent workflows designed in collaboration with leading practices, we’re turning possibility into reality.
Today we are trusted by global firms like Cleary Gottlieb, Goodwin, Bird & Bird and Linklaters in over 40 countries, but we have no plans on stopping here. We ship fast, we iterate effectively, and we scale rapidly - not by accident, but by design.
When you join Legora, you become part of a team that believes "good enough" isn’t good enough and that the way to win is together, by empowering lawyers to do their best work with technology that truly understands them. If you’re excited by building from first principles, working with exceptional people, and accelerating change in a high-stakes, high-impact domain—then this is the moment and the place.
We’re not just shaping the future of legal tech — we’re defining it. Ready to join us in building the intelligent future of law?
We’re hiring a Senior Product Marketing Manager to own a core product area at Legora. The role is based in Stockholm, Sweden.
This is a high-ownership, high-influence role for a top 1% PMM. You will operate as the strategic and executional leader of your product area—defining positioning and narrative, driving go-to-market strategy, influencing product direction, and delivering measurable adoption and revenue growth.
You’ll partner closely with Product, GTM, and executive leadership to shape category-defining AI products. The role demands rare range: technical rigor, strategic clarity, and creative excellence. It offers the opportunity to do the best work of your career.
What You’ll Own
Narrative & Positioning
Define clear, differentiated positioning from first principles
Turn complex, AI-driven products into sharp, compelling customer value
Establish a high bar for clarity, taste, and storytelling across every touchpoint
Go-to-Market Strategy
Lead end-to-end GTM for a core product area, from ideation through adoption
Partner with Product, Marketing, GTM to shape what gets built and how it’s brought to market
Ensure launches showcase Legora’s differentiated value that translate into pipeline and revenue
Revenue Enablement
Enable sales with world-class assets: pitches, demo narratives, one-pagers, competitive strategy
Increase win rates and deal velocity through sharp differentiation
Partner with Growth and Design to drive conversion across web, campaigns, and lifecycle
Web Strategy
Own product storytelling across the website and key growth surfaces.
Continuously optimize for clarity, differentiation, and conversion while maintaining narrative consistency across touchpoints.
Market & Customer Intelligence
Synthesize customer conversations, usage data, win/loss analysis, and competitive intelligence into actionable insight.
Influence product prioritization and roadmap decisions
What You Bring
Experience: 6–8+ years in Product Marketing or Product Strategy in high-growth AI or B2B SaaS environments with a track record of marketing and driving adoption of AI products.
Strategic Thinking: You operate from first principles, form strong points of view, and know how to separate durable signal from short-term noise.
Leadership & Influence: Strong executive presence and ability to influence senior stakeholders. You lead those around you, challenge thinking, elevate quality, and provide clear strategic direction across Product and GTM teams.
Storytelling & Craft: Outstanding writer and communicator with the ability to make technical, AI products feel clear, differentiated, and compelling.
Technical Fluency: Strong grasp of technical AI concepts and the ability to engage credibly with Product and Engineering.
Ownership & Drive: High agency, low ego, and a bias for action. You thrive in ambiguous, cross-functional environments and push work forward without waiting for perfect clarity.
Creativity & Taste: You hold a high bar for messaging precision, product storytelling, and visual presentation. Details matter.
Data-Driven Rigor: You use data to make decisions, measure impact, iterate quickly, and anchor outcomes.
Speed & Quality: You move incredibly fast while delivering extremely high quality work. You don’t view speed and quality as tradeoffs.
Legora is an Equal Opportunity Employer
At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.