Senior Product Marketing Manager
Senior Product Marketing Manager
Location: Boston, Chicago
This role operates in a hybrid capacity and is based in either our offices in Chicago or Boston
About the Role
Showpad helps revenue teams deliver better buyer experiences that drive measurable business outcomes. Our Revenue Effectiveness Platform connects revenue intelligence and AI to content, training, coaching, and buyer engagement, enabling sales teams to perform at their best across the entire buyer journey.
Following Showpad’s recent merger with Bigtincan, the combined business is making a significant strategic investment in innovation, scale, and go-to-market execution. A core focus of this next phase is the accelerated use of AI-driven capabilities to enhance sales productivity, buyer engagement, and revenue intelligence for enterprise customers globally.
As a Senior Product Marketing Manager, you will be at the red-hot center of driving the company's growth by bridging the gap between product strategy and market execution. You will lead the charge for developing compelling product messaging and content that articulates Showpad's unique value propositions and AI-driven differentiators to target audiences. Your mission includes collaborating closely with Product Management, Marketing and Enablement teams to define objective-led go-to-market strategies, deliver expert persona analysis, and lead product launches that align with business and revenue goals. To be elite in this role requires at least 5 years of experience in product marketing within a fast-paced B2B SaaS environment, a deep understanding of AI capabilities, and the ability to distill complex technical concepts into brilliantly persuasive marketing for both technical experts and business leaders that position Showpad as the leading revenue effectiveness platform.
Key Responsibilities
- You will work closely with Product Management to understand the product strategy and market fit, understand how to position against competitive offerings, and articulate use cases and value propositions for our releases.
- You will become the expert on all relevant target personas and their buying journey, driving studies that provide detailed insight and guidance to others that maximize revenue from our ICP.
- You will deliver compelling messaging and feature benefits that lead to Showpad’s differentiators and truly resonate with our target audiences as to why they should choose us.
- You will drive objective-driven GTM launch strategies and plans for product releases that are fully synced with business & revenue goals and deliver on growth targets.
- You will collaborate with Marketing teams to build pipeline through integrated, market-tuned awareness and growth campaigns and programs for our capabilities.
- You will work closely with the Revenue Enablement team and key go-to-market leaders to drive readiness and activation around our core messaging and positioning.
- You will define, create and deliver high-impact product content including web pages, in-product messaging, presentations, videos, and more.
- As a product, customer and industry expert, you will prepare and give presentations & demos internally, to customers and analysts, and at key events.
Experience
- 5+ years of experience in Product Marketing at a fast-moving B2B SaaS-based company offering a platform with AI products/capabilities.
- Experience with enablement, learning, content and/or revenue intelligence platforms as a Product Marketer and/or user is a plus.
- Clear understanding of customer use cases and your own applications of AI.
- Proven ability to drive a variety of go-to-market strategies and release readiness processes with product management, marketing, sales, partners and other stakeholders.
- Be able to distill highly technical concepts into persuasive marketing messaging and content for diverse audiences.
- Ability to engage with and earn the respect of both deeply technical industry experts and business leaders alike.
- Strong verbal and written communication skills.
- Highly collaborative; proactively seeks out a range of opinions and perspectives.
- Strong analytical mindset, with the ability to draw business-relevant inferences and determine strategies and tactics from data and insights.
- Ability to rapidly prioritize and react to changing competitors and market dynamics.
Personal Attributes
- Demonstrate upstanding character, leadership, consistent execution, and commitment to customer satisfaction.
- Resilient, adaptable, and energized by complexity and growth.
- Global mindset and willingness to work across international time zones.
- Capability to work independently in a fast paced team environment.
- Strong organizational skills - managing small projects, large initiatives, or multiple tasks.
- English language skills (business fluency) are a must-have, other languages are a plus.
- Ability to travel up to 30% of time.
- A good sense of humor and a work hard, play hard attitude!
Company Highlights
Welcome to the new era of revenue effectiveness. The merger of Showpad and Bigtincan is creating the first AI-powered platform to strengthen the entire field selling motion.
By unifying two industry-acclaimed solutions for content, readiness, engagement, and intelligence into a single operating system, we are delivering unrivaled scale and accelerated growth for our 2,000+ combined customers worldwide, including leaders in manufacturing (Dow, Dupont), healthcare (Fujifilm, Kaiser Permanente, Johnson&Johnson), CPG (Smucker’s, Mitsubishi, Stanley Black & Decker), and enterprise tech (HID, CultureAmp, LastPass).
Acclaimed by analysts and adored by customers, we’re recognized as a Leader in the Forrester Wave™ Revenue Enablement Platforms, honored by Gartner as a Customers’ Choice in Revenue Enablement Platforms, and, together, endorsed by nearly 3,000 5-star customer reviews on G2.
United, we’re focused on powering the next generation of field selling success through a more holistic engine that creates lasting value for our customers and a new vision for our category.
Discover the revenue team outcomes we’re driving together at showpad.com.
What you can expect from Showpad
We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that’s paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you.
We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.