Senior Product Marketing Manager
SmartBear delivers application integrity for modern tech stacks, ensuring continuous, measurable assurance that software just works as intended with governance to operate at AI speed and scale. SmartBear offers deep test automation, API lifecycle management, and observability capabilities. With integrations across the SDLC, it sets a new quality standard for application delivery teams.
SmartBear is trusted by more than 16 million developers, testers, and software engineers across 32,000 organizations, including 75% of the largest financial institutions and industry leaders such as Adobe, JetBlue, and Microsoft. SmartBear’s best-loved brands include Swagger, TestComplete, Reflect, QMetry, Zephyr, and more. As stewards of a collaborative open source community, SmartBear meets customers where they are to make our technology-driven world a better place. Learn more at www.smartbear.com, or follow us on LinkedIn, X, and Reddit.
At SmartBear, you will be part of a dynamic team solving one of the most critical challenges facing modern businesses: ensuring the integrity of software in an AI-driven world. Whether you are working directly with customers, driving go to market strategies, supporting operations, building products, or enabling teams, your contributions help shape the future of software quality for organizations worldwide. Join us in our mission.
Senior Product Marketing Manager – BugSnag (Observability)
- Own product marketing strategy and go‑to‑market execution for BugSnag within SmartBear’s observability domain.
- Drive positioning, messaging, and pipeline impact for developer‑focused observability.
- Partner cross‑functionally with Product, Growth, Sales, and Developer Relations to accelerate adoption and revenue growth.
Product Intro
BugSnag is SmartBear’s developer‑first observability and application stability platform that helps engineering teams detect, prioritize, and resolve software errors faster. BugSnag provides real‑time crash reporting, error monitoring, and performance insights across web, mobile, and backend environments, enabling teams to quickly understand the impact of issues on users and maintain high‑quality application experiences.
As part of SmartBear’s broader observability domain, BugSnag empowers engineering teams with actionable insights into application reliability, helping organizations improve release confidence, reduce downtime, and accelerate delivery velocity. By connecting technical signals with user impact, BugSnag helps teams focus on the issues that matter most.
About the Role
As a Senior Product Marketing Manager – BugSnag you will:
- Own end‑to‑end product marketing strategy for BugSnag, defining positioning, messaging, and differentiation within the observability and application monitoring market.
- Lead go‑to‑market strategy for product launches, feature releases, and growth initiatives with measurable pipeline and adoption goals.
- Partner with Product Management to shape roadmap priorities using customer insights, market research, and competitive intelligence.
- Collaborate with Growth Marketing to develop integrated demand programs, campaigns, and product‑led growth initiatives that drive qualified pipeline.
- Develop compelling narratives that translate complex technical capabilities into clear business and developer value.
- Enable Sales and Sales Engineering with high‑impact assets including pitch decks, demos, competitive battlecards, and technical messaging.
We are looking for you if you have
- 7+ years of Product Marketing experience in B2B SaaS, ideally within developer tools, infrastructure, or observability platforms.
- Strong technical acumen and familiarity with observability, error monitoring, or application performance monitoring concepts.
- Experience engaging technical audiences such as developers, SREs, platform engineers, and engineering leadership.
- Demonstrated success driving pipeline impact through close partnership with Growth or Demand Generation teams.
- Ability to translate technical product capabilities into clear value propositions for both technical and business stakeholders.
- Exceptional storytelling, communication, and cross‑functional leadership skills.
Why you should join the SmartBear crew:
- You can grow your career at every level.
- We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
- We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
- We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
- We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
Did you know?
- Our main goal at SmartBear is to make our technology-driven world a better place.
- SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
- SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
- We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.
SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.