Senior Product Marketing Manager, Data & AI Platform

We are seeking an experienced Product Marketing Manager to drive marketing strategy and

content creation for our data and AI platform solutions. This role requires a unique blend of

product marketing expertise, technical data management knowledge, and content creation skills

to support our sales organization across all stages as well as campaign and web assets through

the full customer journey and marketing funnel.

Key Responsibilities:

● Go-to-Market Strategy & Sales Enablement

● Develop and execute comprehensive go-to-market strategies for Incorta’s platform and

the multiple solutions within the platform.

● Create sales plays and supporting materials that align with different customer segments

and use cases

● Build content that supports prospects through every stage of the sales funnel, from

awareness to conversion

● Collaborate with Sales to understand field needs and optimize messaging

effectiveness

Content Creation & Management:

● Experience producing high-quality technical content including whitepapers, case

studies, solution briefs, and competitive battle cards

● Experience in develop website content, landing pages, and digital assets that drive

engagement and conversion

● Create demo scripts, pitch decks, and technical documentation for sales teams for

technical sales and value sales methodologies

● Manage content calendar and ensure consistent messaging across all marketing

channels

Technical Product Marketing:

● Translate complex technical data platform capabilities into compelling customer value

propositions

● Develop positioning and messaging for data management, analytics, agents, AI and

integration solutions

● Create technical content that resonates with both business and technical decision

makers

● Support product launches and feature announcements with appropriate marketing

materials

Market Intelligence & Competitive Analysis:

● Conduct market research and competitive analysis for Incorta’s main competitors for

sales

● Monitor industry trends, customer feedback, and competitive movements

● Provide market insights to inform product roadmap and marketing strategy decisions

Incorta provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.