Senior Sales & Account Manager - UK - FMCG, Beauty, Wellness
We are hiring a Senior Sales & Account Manager with experience in FMCG, Beauty and Wellness, to drive revenue growth and expand the UK customer base through hands-on account management and new business development.
This role is sales-led: you own customers, targets, and growth. Trade and in-store marketing are key tools used to unlock distribution, visibility, and sell-out, working in close alignment with the Head of UK Omnichannel, Digital team, and Communications team.
Key Responsibilities:
B2B Sales & Account Management (Primary Focus)
- Own and grow a portfolio of UK B2B and retail customers with full revenue accountability
- Drive sell-in, distribution expansion, and account profitability
- Develop and execute accounts growth plans and joint business plans
- Proactively identify, pitch, and convert new accounts into sales
- Lead commercial negotiations including pricing, terms, listings, and promotional support
- Build strong senior-level relationships with decision-makers at account organisations
- Manage forecasts, pipelines, and sales performance against targets
- Identify upselling and cross-selling opportunities to grow account value
- Lead account meetings, presentations, and quarterly business reviews
- Ensure high account satisfaction and retention
- Translate data and insights into actionable recommendations for clients
- Take full accountability for accounts performance and execution excellence
- Trade & In-Store Marketing with large accounts
- Use trade marketing strategically to support listings, launches, and account growth
- Lead in-store activations, POS, promotions, and merchandising aligned to sales priorities
- Ensure excellent retail execution that drives sell-out and ROI
- Manage trade marketing budgets with a clear return-on-investment mindset
- Act as a senior escalation point for key customers
- Support and mentor junior team members or coordinators where relevant
Requirements
- 6+ years’ experience in B2B sales, key account management, or commercial roles
- Proven track record of driving revenue growth and winning new accounts
- Strong experience selling into UK retail or B2B channels
- Solid understanding of trade marketing and in-store execution as sales drivers
- Confident negotiator with strong commercial and financial acumen
- Highly target-driven, proactive, and results-oriented
- Excellent communication, presentation, and relationship-building skills
- Experience in FMCG, beauty, consumer goods, or retail-driven environments
- Omnichannel or shopper marketing exposure
- Budget and P&L responsibility
- Leadership or mentoring experience
Benefits
Pay: up to £60,000.00 per year / depending on experience