Senior Social Commerce Strategist
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Senior Social Commerce Strategist required for a 9-month Fixed Term Contract to join our Global Social Commerce Team.
The opportunity:
In this role, you will be responsible for developing and executing comprehensive social media strategies that unify paid and organic efforts to drive measurable results for our clients. It is about crafting strategies that help clients optimise their social channels to sell. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform-specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences.
What you’ll be doing:
- Social Commerce Strategy & Leadership: Develop and implement end-to-end social commerce strategies aligned to client growth objectives — spanning TikTok Shop, affiliate ecosystems, paid social, and D2C integration. Define clear KPIs across GMV, CVR, AOV, and contribution to total revenue.
- Platform & TikTok Shop Expertise: Lead strategic thinking across TikTok Shop (and similar platforms), including seller/vendor models, affiliate strategy, live shopping, creator partnerships, and promotional mechanics.
- Channel Audits & Opportunity Identification: Audit client social and commerce ecosystems to identify growth opportunities — including gaps in product tagging, content formats, creator strategy, conversion journeys, and platform utilisation.
- Conversion-Focused Content Strategy: Define content strategies built for commerce — ensuring content is optimised for discovery, engagement, and conversion (e.g. UGC, creator-led content, live selling, product-led storytelling).
- Paid, Organic & Affiliate Integration: Develop integrated approaches across paid social, organic content, and affiliate/creator ecosystems to maximise performance and scale efficiently.
- Performance Analysis & Optimisation: Track and analyse performance across social commerce channels, identifying actionable insights to improve conversion, reduce CPA, and scale revenue. Translate data into clear recommendations.
- Client Leadership & Advisory: Act as a trusted advisor to clients, educating and guiding them on social commerce best practices, platform evolution, and growth opportunities.
- Performance Analysis & Reporting: Track and analyze social media performance, providing regular reports and insights to clients and internal stakeholders.
- Innovation & Thought Leadership: Stay ahead of platform developments (particularly TikTok Shop and emerging commerce features), proactively identifying new opportunities for clients to test and scale.
- Presentation & Communication: Confidently present strategic thinking and creative solutions to clients, including senior-level executives.
- Collaboration: Work closely with internal teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
- Client Location Work: Willingness to work at client locations as needed.
What we want from you:
- Proven experience in a social commerce or performance-led social role, either agency or brand side, with a strong focus on driving revenue outcomes.
- Hands-on experience with TikTok Shop, including an understanding of seller/vendor models, affiliate programmes, creator collaboration, and live commerce.
- Strong ability to audit social and commerce ecosystems, identifying gaps and opportunities across content, product integration, and conversion journeys.
- Deep understanding of commerce-first content, including UGC, creator content, and formats that drive conversion rather than just engagement.
- Experience integrating paid, organic, and affiliate strategies to deliver full-funnel performance.
- Commercial mindset with a strong understanding of KPIs such as GMV, ROAS, CVR, AOV, and CAC.
- Confident working with and advising senior stakeholders, with strong presentation and communication skills.
- Ability to translate data and performance into clear, actionable insights and strategic recommendations.
- Highly collaborative, working effectively across creative, media, and analytics teams.
- Experience working with global brands, ideally within CPG or similar fast-paced consumer sectors.
- Passionate about the evolution of social commerce and the role of platforms like TikTok in reshaping how consumers discover and purchase products.
- Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business (subject specific is not essential).
If you know some of this, even better:
- Experience with social listening tools and analytics platforms (e.g., Sprinklr, Brandwatch, NetBase Quid, Google Analytics, Adobe Analytics).
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager).
- Experience with influencer marketing and content creation.
- Strong understanding of SEO principles and best practices.
- Experience with A/B testing and optimization.
- Excellent written and verbal communication skills.
- Strong organizational and time management skills.
- Ability to work independently and as part of a team.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:
- Connect Meaningfully
- Inspire Creatively
- Include Purposefully
- Approach Positively
Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.
AT VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
#LI-EMEA #LI-AS3
WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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