Senior Social Media Marketing Executive

Position: Senior Social Media Marketing Executive
Number of Positions: 01
Experience: 2–3 Years
Qualification: Graduate / Post-Graduate in Marketing, Mass Communication, or relevant field
Mode of Work: Work from Office only
Job Location: Vadodara, Gujarat
Joining: Immediate Joiner preferred
Salary: As per industry standards (Negotiable based on experience)

Job Description

We are looking for a Senior Social Media Marketing Executive who will be responsible for planning, executing, and managing social media strategies across multiple platforms to increase brand awareness, engagement, and lead generation. The role requires creativity, data-driven thinking, and team collaboration.

Roles & Responsibilities

Plan, execute, and manage social media strategies for multiple brands
Create and manage monthly content calendars aligned with marketing goals
Handle day-to-day posting, scheduling, and community management
Develop engaging content ideas (static posts, reels, stories, carousels)
Monitor performance metrics and optimize campaigns accordingly
Manage paid social media campaigns (Meta, Instagram, LinkedIn – preferred)
Coordinate with designers, content writers, and performance teams
Track trends, competitor activities, and platform algorithm updates
Prepare monthly performance reports and insights for clients/internal teams
Guide and support junior social media executives

Requirements & Skills

Strong understanding of social media platforms (Instagram, Facebook, LinkedIn, Twitter/X, YouTube)
Experience with social media tools (Meta Business Suite, Hootsuite, Buffer, etc.)
Knowledge of paid ads, targeting, and campaign optimization
Excellent copywriting and communication skills
​​​​​​​Analytical mindset with ability to interpret data and insights
Understanding of branding, storytelling, and audience engagement
Ability to multitask and manage multiple accounts
Up-to-date with social media trends and algorithm changes