Senior Strategic Marketing Manager (AMER)
$162k - $196k USD
About Us
dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases.
As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZeneca, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture.
We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:
- Reliable, high-quality data is the fuel that propels AI-powered data engineering.
- AI is changing data work, fast. dbt’s data control plane keeps data engineers ahead of that curve.
- We empower engineers to deliver reliable, governed data faster, cheaper, and at scale.
dbt Labs is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started.. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.
We are seeking a Senior Strategic Marketing Manager (AMER) to drive high-impact marketing programs and initiatives that accelerate pipeline creation, progression, and revenue outcomes across the AMER. This role sits at the intersection of marketing strategy, pipeline analytics, and cross-functional execution. The ideal candidate will identify pipeline gaps, translate regional funnel insights into targeted marketing programs, and orchestrate initiatives that influence both net-new opportunity creation and mid-funnel acceleration across Enterprise and Major segments. Working closely with Marketing, Sales, and SDR leadership, this individual will act as a strategic program driver and execution lead, ensuring that marketing initiatives align with regional pipeline priorities and deliver measurable impact on revenue outcomes. This is a highly collaborative role for a data-driven, hands-on operator who thrives in fast-moving environments and is comfortable building programs from the ground up while driving alignment across teams.
Why This Role Matters:
This role is accountable for developing and executing strategic marketing programs that directly contribute to AMER pipeline and revenue targets across Enterprise and Major segments. By identifying funnel gaps and orchestrating targeted initiatives, this position plays a critical role in improving pipeline health, accelerating deal progression, and driving revenue growth across the region.
What You Will Do:
Identify Pipeline Gaps and Drive Corrective Programs
Analyze AMER pipeline performance across Enterprise and Major segments to identify gaps in pipeline coverage, conversion, and velocity. Translate insights into targeted marketing programs designed to address funnel risk and accelerate pipeline creation and progression.
Build Strategic Programs for Priority Accounts and Segments
Develop and execute high-impact marketing initiatives designed to engage new buying groups and expand influence within priority accounts. Design programs that drive net-new opportunities while increasing engagement across strategic segments.
Accelerate Mid-Funnel Pipeline Progression
Create programs focused on progressing engaged accounts further into the funnel and increasing opportunity momentum. Design targeted experiences such as workshops, executive engagement programs, and strategic marketing activations that help advance deals already in motion.
Drive Cross-Functional GTM Interlock
Act as a central orchestrator across GTM stakeholders to ensure coordinated execution against regional pipeline priorities. Establish clear alignment around priority accounts, campaign activation, follow-up motions, and pipeline progression.
Activate Strategic Account Engagement
Identify high-value Enterprise and Major accounts where targeted marketing investment can materially influence pipeline creation. Develop account-centric programs that deepen engagement across buying centers and expand opportunity potential.
Launch and Scale Strategic Marketing Initiatives
Develop new marketing programs designed to drive pipeline and revenue impact. Pilot initiatives, measure outcomes, and scale successful programs into repeatable frameworks that can be adopted across segments and regions.
Translate Insights into Scalable Playbooks
Capture learnings from program experimentation and execution across AMER and translate them into repeatable playbooks and frameworks that improve marketing effectiveness and pipeline performance.
What You’ll Bring:
- 6-8+ years of B2B marketing experience across demand generation, field marketing, revenue marketing, or go-to-market program leadership.
- Experience supporting Enterprise or strategic account sales teams in a high-growth SaaS or data-driven organization.
- Proven ability to develop marketing programs that drive pipeline creation, opportunity progression, and measurable revenue outcomes.
- Strong analytical mindset with the ability to interpret pipeline data, funnel performance, and campaign metrics to identify growth opportunities.
- Ability to translate insights into actionable programs and scalable go-to-market frameworks.
- Demonstrated experience working cross-functionally with Sales, SDR, Marketing, and other GTM teams to drive coordinated execution.
- Highly self-directed and comfortable operating in a fast-paced environment with evolving priorities.
- Willingness to roll up sleeves and build programs from concept through execution while maintaining a strategic perspective.
- Excellent stakeholder management and communication skills.
Benefits
- Unlimited vacation time with a culture that actively encourages time off
- 401k plan with 3% guaranteed company contribution
- Comprehensive healthcare coverage
- Generous paid parental leave
- Flexible stipends for:
- Health & Wellness
- Home Office Setup
- Cell Phone & Internet
- Learning & Development
- Office Space
Compensation
We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process. In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, Austin, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.
- The typical starting salary range for this role is:
- $162,000 - $196,000 USD
- The typical starting salary range for this role in the select locations listed is:
- $180,000 - $220,000 USD
#LI-Remote
dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume.
Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page.
dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. RSUs or comparable benefits may be offered depending on the legal or country limitations.