Senior User Acquisition Specialist
Looking for a new adventure? You’ve come to the right place.
We're an Amsterdam-based team of 85+ (and counting) with 25+ nationalities amongst us! A varied bunch of “Citizens of The World” with a wide range of skills and hundreds of thousands of kilometers under our travel belts. And we have something important in common (other than our very well-worn passports): We want to change the way people travel.
And that's exactly what we're doing, with the travel app to plan, track, and relive trips in a smart and beautiful way.
Polarsteps has over 18 million users already, but, for us, this is just the beginning. We have big plans for the future, and so we need even more talented and enthusiastic people to help us on our journey.
Want to know more about us? Here you go.
Your expedition: Growth & Marketing at Polarsteps
Over the past 10 years, Polarsteps has grown massively through word-of-mouth, thanks to our product and tech department building a top-quality user experience for all our travelers.
The Growth & Marketing department is still a small team, but we doing big things. You’ll take charge of diverse user acquisition channels, including Meta, TikTok, Google, and Apple Search Ads, to maximize acceleration within our key markets (FR, DE, UK, US, NL) while efficiently managing paid budgets. Besides our paid channels, you will monitor our keyword rankings in the App Stores closely and know how to optimize titles, subtitles and keywords to improve our organic installs. Also, you will work closely with out designers to optimize the App Store Screens to improve conversion rates.
With ratings of 4.8 and 4.7 on the app stores and features in multiple Google and Apple showcases, we've got an impressive past. But we’re even more excited for the future, and the impact you can make from day one is huge, directly influencing how we can accelerate user acquisition in all our key markets.
Your itinerary
What your journey at Polarsteps will look like day-to-day.
You will:
Execute, monitor, and optimize performance marketing campaigns, conducting tests, analyzing data, and identifying trends with a focus on lowering CPA’s and acquiring high quality users.
Collaborate with agencies, UGC creators, Polarsteps Explores and Travel Creators to develop compelling on brand creatives that resonate with target audiences
Improve our App Store Rankings for Google Play & iOS Store (ASO) to enhance organic install growth. (We currently work closely with an App Store Optimization (ASO) expert but would like you to start taking it over)
Track, report, and deeply analyze campaign performance, understanding the core problems/drivers of change.
The equipment in your backpack
What we’re hoping you’ll bring with you.
✅ 6+ years of experience in performance marketing (e.g., Apple Search Ads, Google App campaigns, Meta and TikTok) ad mobile app companies.
✅ Fully understand the mobile tracking and measurement ecosystem (e.g. SKAD, AEM, ATT’s, etc.)
✅ Worked intensively with product analytics and reporting tools (e.g., Mixpanel, Amplitude, Appsflyer, Adjust, Looker, Meta Base etc.).
✅ A data-driven mindset with the ability to analyze and visualize complex information for effective decision-making.
✅ Excellent communication skills, both written and verbal, with the ability to present analyses and insights in clear, impactful formats.
1st class Polarsteps extras
Some cool things to make the journey extra sweet.
A yearly free flight or train ride to a random location! Give our Teleporter a spin here.
A shiny MacBook to work your magic on.
Hybrid working, our way. Work from home and the office, we ask everyone to be in the office 2 days a week. It’s how we stay flexible, focused, and meaningfully connected in person.
An extensive home office set-up, everything from noise-canceling headphones to a standing desk.
30 days of vacation (for adventures or sitting on the couch, it's up to you).
Two paid Culture Days for days that are important to you but not recognized by the official Dutch calendar.
The option to switch up your zoom background by working from another country for up to 8 weeks a year.
A personal development budget for that curious mind of yours!
A pension plan to help you save for those around-the-world retirement trips.
Delicious daily team lunches.
Awesome monthly parties, as well as team trips away.
A lively office in downtown Amsterdam, with travel costs reimbursed.
Free Polarsteps Travel Books to contain all your far-flung adventures.
At Polarsteps, we believe the best products are built by people as diverse as the travelers using our apps! That's why we specifically encourage people underrepresented in the tech industry to apply for a role with us. Because we believe that diversity, be it age, race, sexual orientation, physical ability, ethnicity, or gender identity, makes both the world and the workplace better.
Think this is the path for you? Find out more about how we hire.