Senior Webflow Developer & CRO Specialist
Our Story:
Short Story is an award winning, technology-powered retailer dedicated to petite women 5'4" and under. Our mission is to create a seamless shopping experience for millions of petite women so they can dress with effortless confidence.
As a fast-growing startup, we're revolutionizing retail with a data-driven learning system that leverages customer feedback to create tailored products. We've been recognized by top publications like Forbes, Fortune and are backed by top investors who share our vision of building the world's next great consumer brand.
Our Values:
We're building a company with intention and purpose. Our culture thrives on data insights, exceptional commitment to fit, and the urgency to move quickly on what matters.
✨ Transform Lives. We're customer-first. Everything we create exists to give her confidence.
⚡️ Demand Excellence. We deliver only our best work, in Fit and Finish. We obsess about details others overlook.
💪 Embrace Challenges. We see obstacles as opportunities to invent better solutions.
💡 Think Differently. We get a thrill from finding better solutions others haven't seen.
About the Role:
We’re looking for someone who is obsessed with creating a constantly evolving and improving website experience. You are a master of implementation and strategic thinking and can put yourself in a customer’s shoes to understand what motivates them to purchase
In this role, you will be responsible for building, testing, and improving the site to drive growth. The Senior Webflow Developer & CRO Specialist will work closely with design, brand, and growth to continuously improve our online experience.
You'll be deep in Webflow every day, translating designs into high-fidelity pages, running experiments, and continuously finding ways to improve conversion performance. You take pride in clean, precise implementation and you bring a CRO mindset to everything you build — not just executing what you're told, but identifying what to test and why.
What you'll do:
Website Development & Webflow Ownership
Own the implementation and ongoing maintenance of our Webflow-hosted website
Work directly with design to build engaging web content
Build systematic, reusable components aligned with our design system
Ensure pages are responsive, fast, and production-ready across all devices
Support landing pages, redesigns, and iterative improvements
Ensure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics)
CRO Strategy & Experimentation
Own the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing tests
Implement A/B tests and CRO experiments end-to-end
Ensure test variants are isolated, stable, and correctly deployed
Validate that experiment events and conversion tracking fire correctly
Analyze results, draw conclusions, and iterate
Performance Monitoring & QA
Monitor page performance, usability, and conversion behavior
Catch issues and regressions before they become problems
Maintain high-quality standards for everything that ships
Cross-Functional Collaboration
Partner with Growth to align experimentation priorities with business goals
Collaborate closely with Design to bring their vision to life accurately
Communicate tradeoffs and constraints clearly
What We're Looking For:
3–6 years of hands-on Webflow experience — you can build complex, scalable pages with confidence and speed
Experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments
Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests
Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics
Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel)
Experience optimizing high-traffic eCommerce websites or mobile applications preferred
Exposure to UX research methodologies and the ability to translate insights into testable hypotheses are preferred
Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred.
How You'll Be Measured:
Execution Quality: Pages ship fast, look right, and perform well in production
Experimentation: Tests are well-reasoned, cleanly implemented, and producing real learnings
Site Health: Pages are fast, properly structured, and technically sound
Short Story is committed to providing equal employment opportunity and a work environment free of discrimination and harassment for all employees and applicants. We work diligently to ensure equal opportunity for all applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, Veteran status, or other legally protected characteristics.