SEO Strategist
$60k - $75k USD
Want to join an agency where your hard work will be recognized? An agency where you’ll have abundant opportunities to learn and grow while significantly impacting your skillset and your client’s bottom line? If so, hi, we’re Socium Media! We’re a performance marketing agency recently awarded as one of Adweek’s Fastest Growing Agencies in the U.S. 👋🏻
We work with a wide range of clients, including Eberjey, Catbird, and Vince, to name a few. Helping brands grow their business is our forte—several of our performance marketing campaigns have received recognition from Digiday, US Search Awards, and others.
As a remote-first agency, our commitment to employee well-being is the key to our sustainable growth, and we’ve got the chops to show for it. Our company culture has received recognition from Inc. Magazine, Fortune Magazine, Google, and Great Place To Work®. We facilitate several in-person team-building events a year, including a team retreat during the fall, ‘Socium University’ courses for knowledge sharing and continuing education, and quarterly business review meetings to offer transparency on the state of the business and discuss anonymous comments or questions.
All that to say—it’s not only fun and fulfilling to work here, but your voice, opinions, and ideas matter, too. Does this resonate with you? Let’s dive into the specifics of this role!
Responsibilities
- Perform keyword research to identify target keywords and search intent opportunities across traditional search engines and AI-driven discovery platforms
- Implement SEO best practices to optimize on-site SEO tags, structured data, and entity signals to improve visibility in both search engine results and generative AI responses
- Optimize website copy to support keyword targeting goals while ensuring content is structured to be discoverable and cited by AI-powered search experiences and large language models
- Develop link building and digital authority strategies to grow site authority, strengthen entity recognition, and improve keyword rankings across traditional search and generative search environments
- Identify opportunities for Generative Engine Optimization (GEO) by structuring content for AI summaries, featured snippets, knowledge panels, and conversational search experiences
- Monitor and analyze performance across organic search, AI search surfaces, and emerging generative discovery platforms to identify growth opportunities
- Discuss strategy, insights, and performance on client calls or in-person meetings, translating technical SEO and GEO concepts into clear business impact
- Develop, communicate and execute strategy, set up meeting agendas, build customized reporting, optimize performance, and act as a trusted strategic partner to our clients
- Collaborate across the paid media teams to help create blended paid media strategies that have the client’s KPI and goals as the north star
- Play an integral role as a strategic lead on a number of our accounts
Skills & Experience
- Team player with excellent written and verbal communication skills
- 1+ year(s) of experience in hands-on, day to day management of SEO accounts
- Experience writing SEO tags, optimizing content, and link building
- Experience working in Shopify
- Ability to examine and understand data to drive decision making
- Analytical thinker- always asking the “why” and not afraid to speak up
- Ability to manage tasks between different departments
- Strong understanding of Microsoft Excel and formulas to help drive efficiencies for day-to-day tasks
- Experience with Google Analytics, Ahrefs, and/or ScreamingFrog a plus
- E-commerce & direct response experience a plus
- Experience in WordPress, Webflow, Storyblock, or Magento a plus
- Experience creating new internal company processes to improve workflows a plus
Compensation & Benefits
- $60,000-$75,000
- Unlimited PTO
- Company-paid healthcare coverage
- Empower 401(k) with up to 4% company match
- $300 yearly continuing education stipend
- Company donation match of up to $400 a year for any employee donations made to a 501(c)(3) nonprofit organization
- And much more!
Your Career Growth With Socium
- Next position: SEO Senior Strategist
- Expected promotion timeline: 1-2 years; based on our formalized review system
At Socium, people are our most important asset. You are not just an employee here. Instead, you are an ally that will play a crucial role in our operation. Your contributions will help drive our success and shape our energetic, close-knit culture.
In alignment with our core value to become 1% better every day, we are committed to creating and cultivating a diverse and inclusive workplace, and we're proud to be an equal opportunity employer. We aren’t cookie cutters—we offer a workplace where *everyone* can flourish and grow, regardless of background and identity. If you don’t meet 100% of the criteria above but are excited about the opportunity and what you could contribute, we encourage you to apply!
Please be mindful of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information or to influence you to pay a fee for services related to recruitment or training. Socium Media will never charge any application, processing, or training fee at any point during our hiring process. All of our job openings can be found on our careers page at https://www.sociummedia.com/careers/. If you're unsure about messaging you believe you've received from the Talent Acquisition team here at Socium, please reach out to our Director of People Operations, Kaelyn Keith, at kaelyn.keith@sociummedia.com to confirm the source before taking any further action.