SEO Team Lead
Anticipated Contract End Date/Length: 12 months, with potential to extend
Work Set Up: Hybrid, 2-3 days per week in-office
Working hours: 40 hours per week. This role follows UK business hours (typically 9:00–17:30 UK time), which is approximately 11:00–19:30 South Africa time depending on daylight savings.
We are seeking an experienced and forward-thinking SEO Team Lead to take ownership of global organic search and generative search strategy. This role will oversee the SEO roadmap, manage a team of 3 specialists, and ensure high-quality execution across technical SEO, content optimisation, authority building, and emerging areas such as AI-powered search and Generative Engine Optimisation (GEO). The successful candidate will play a key role in optimising content, site structure, and technical foundations for both traditional search engines and evolving generative search experiences within a complex enterprise environment.
What you will do:
- Lead and line manage the SEO team, providing coaching, feedback, and day-to-day guidance
- Translate SEO strategy into clear, actionable plans and drive delivery across global workstreams
- Oversee technical SEO, content optimisation, authority building, and GEO execution
- Review team and agency output to ensure quality, accuracy, and adherence to best practices
- Manage external SEO agency relationships, including briefing, prioritisation, quality control, and delivery tracking
- Drive AI search and generative engine optimisation initiatives, aligning structured data and content to emerging search behaviours
- Coordinate with Technology, Product, Content, and Web Publishing teams to embed SEO requirements into roadmaps and releases
- Monitor SEO performance and reporting workflows, summarising insights and trends for senior stakeholders
- Support major initiatives such as site migrations and platform updates, managing risk and ensuring smooth execution
- Maintain and improve SEO processes, documentation, templates, and ways of working to enhance efficiency and delivery quality
Qualifications
- Proven leadership experience managing or mentoring SEO practitioners
- Strong hands-on expertise across technical SEO, content optimisation, and authority building
- Demonstrated experience overseeing delivery and ensuring high-quality execution across multiple workstreams
- Familiarity with AI search trends, generative search optimisation, and emerging GEO best practices
- Strong communication skills with the ability to provide feedback, influence stakeholders, and explain SEO concepts clearly
- Excellent organisational and project coordination skills in complex enterprise environments
- Proficiency with SEO and analytics tools including Google Search Console, SEMrush, ContentKing, Google Analytics, and Adobe Analytics
- Solid technical understanding of HTML, CSS, and site architecture; working knowledge of JavaScript is advantageous
- Proactive, detail-oriented approach with commitment to continuous improvement
- Experience in B2B or Financial Services environments is preferred
- Experience working with enterprise CMS platforms such as Adobe Experience Manager or WordPress is advantageous but not required
Additional Information
Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.
HelloKindred is committed to fair, transparent, and inclusive hiring practices. We assess candidates based on skills, experience, and role-related requirements.
We appreciate your interest in this opportunity. While we review every application carefully, only candidates selected for an interview will be contacted.
HelloKindred is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, colour, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic under applicable law.