Showroom Sales Representative - Richmond
Showroom Sales Representative
About Schumacher
Schumacher & Co. is an innovative interior design company that is disrupting the $150 billion-dollar global interior design industry. We are a technological leader on the design frontier, constantly pushing boundaries and striving for excellence. With over 500+ employees and growing, we are driven by a shared belief that design transforms life. We are dedicated to the mission of helping our customers “celebrate the feeling of home”. Schumacher designs and produces some of the most beautiful fabrics, wallcoverings, trims, furniture, and accessories in the world. Our portfolio of products is broad, but they are united by a passion for design, a thirst for what is next, an appreciation for what’s come before, a drive to make our products with enormous care and attention for detail. Schumacher is a globally recognized company with a myriad of showrooms both domestically and internationally.
Our competitive advantage in the industry is people. We believe that our employees are our most valuable asset. F. Schumacher & Co is deeply anchored in our company core values which are as follows:
- Preserve The Entrepreneurial Spirit
- Take Ownership & Accountability
- Be Solutions-Oriented
- Demonstrate Courage
- Practice Adaptability
- Embrace Collaboration
We empower our employees to live these values daily because we understand how it will positively impact the customer journey. F. Schumacher & Co., also known as FSCO, is the parent company to many brands within our portfolio. This role is part of Schumacher North America, which is the largest division of the company.
About the Role:
The Showroom Sales Representative (SSR) plays a key role in delivering exceptional client service, generating revenue, and promoting brand awareness across Schumacher. This full-time role is based in Richmond and works in partnership with our Account Executive.
The SSR will report directly to the Managing Director, Mid-Atlantic and work closely with outside Account Executive to develop new business, service accounts, and drive growth across the Mid-Atlantic market and surrounding territory.
About the Position
This Sales Representative will be responsible for growing Mid-Atlantic sales through engaging client interactions, strategic outreach, proactive account management, and event hosting alongside the Account Executive.
Success in this role will be defined by meeting or exceeding monthly sales targets, relationship-building with the interior design community, consistent sales follow-through, and a strong command of product knowledge and brand storytelling.
The ideal candidate is a self-starter with an entrepreneurial spirit—someone eager to build relationships, provide high-touch service, and close sales with confidence and professionalism.
Outreach for Sales & Lead Development
- Collaborate with Account Executives to grow the client base across Mid-Atlantic.
- Conduct proactive outreach to generate new business and identify project opportunities.
- Build outreach strategies aligned with sales funnel needs to move leads toward conversion.
- Follow up daily on project shops, external quotes, and reserves.
- Place sample requests and scheme product groupings for client project needs.
- Log all outreach and follow-up activities consistently into the Contact Log.
- Maintain an active sales pipeline by tracking contacts, shops, reserves, and quotes.
- Refer Patterson Flynn leads to the appropriate sales contact while promoting cross-brand opportunities.
Client Service & Sales Support
- Act as a polished brand ambassador for Schumacher.
- Provide personalized service to trade clients, offering support across textiles, wallcoverings, rugs, trim, and furniture.
- Assist clients with selections, sample orders, and order placement.
- Ensure timely follow-up to help convert sampling activity into closed orders.
- Support both residential and commercial clients with white-glove attention to detail.
Territory Sales Strategy & Relationship Building
- Establish the Schumacher brand and build regional presence in Mid-Atlantic.
- Proactively engage new interior designers and maintain strong relationships with existing accounts.
- Use client outreach, sales data, and cross-selling to create and execute territory sales plans.
- Build customer loyalty through consistent communication, quality service, and thoughtful follow-up.
- Partner closely with clients to understand and meet their project needs.
- Maintain up-to-date account awareness by regularly introducing new product and initiatives through targeted outreach.
Digital Engagement & Event Activation
- Help expand Schumacher’s brand awareness through email marketing, digital tools, and social media engagement.
- Represent the brand at local design events, showroom functions, and regional trade gatherings.
- Host and support events that build visibility and community engagement with local designers.
Cross-Functional Collaboration
- Share updates and insights with Account Executives and Patterson Flynn reps on sales activity and opportunities.
- Participate in team meetings, sales check-ins, and regional strategy sessions.
- Offer market feedback to leadership to support Mid-Atlantic growth planning.
Administrative Responsibilities
- Enter and process client quotes, orders, and sample requests promptly and accurately.
- Maintain clean and current records in the Contact Log
- Collaborate with internal teams to troubleshoot issues and ensure client satisfaction.
- Review Reports and Dashboards to guide where action is needed in the Sales Funnel
Our Schumacher North America Sales Team Culture Statements:
Adaptable
- I am an adaptable person— I'm open to, and excited by change.
- I consider myself flexible—I adjust and pivot my approach as needed to achieve positive outcomes.
- I'm not stuck in my own way of doing things. I am open to feedback, learning, and correcting courses.
Entrepreneurial
- I love innovation, change, and a healthy dose of positive chaos.
- I make and encourage speedy decisions and take calculated risks. I prioritize and encourage progress over perfection.
- I am externally aware, looking for new ideas from everywhere, and am not limited by “we don’t do that here.”
Collaborative
- I believe my team is the sum of its parts. Our team success is determined by how well everyone works together, shares ideas, and communicates with one another.
- I believe in taking customer interactions beyond transactional and strive to develop meaningful, collaborative relationships.
- I strongly believe in one team, one dream mentality; no job is too small or outside of scope. When someone needs help, I show up.
- I treat my teammates and clients with respect and empathy.
Motivated
- I am motivated to meet or exceed my goals.
- I'm a go-getter who is driven to succeed and to help my teammates succeed.
- I'm hungry to learn and grow in my role.
- I take the initiative to turn ideas into action
Accountable
- I take responsibility for my decisions and actions.
- I follow through on my commitments and responsibilities without being prompted to do so.
Inspirational & Celebratory
- I strive to create a positive team culture in which employees are encouraged to do their best.
- I celebrate wins and my teammates' successes.
- I don’t hesitate to share positive feedback.
Resilient
- I am not deterred by challenges— I am motivated by them.
- I am a persistent person who strives to overcome obstacles.
YOU HAVE/ARE:
- Knowledgeable and enthusiastic about the luxury interior design industry
- Exceptional organizational, time management, and follow-through skills
- Exceptional selling skills and the ability to manage client expectations
- High level of ownership, accountability, and initiative
- Proficiency in MS Windows and Office suite
- Great phone skills
- Strong verbal and written communication skills
- A goal-oriented, team player with a positive attitude
- Passionate about delivering an amazing experience for each client
- Ability to operate in a fast-paced environment, adapt to change, and wear many “hats”
- Ability to identify growth opportunities including high potential customers & new accounts
Showroom Sales Representative Benefits Package
Your well-being is our top priority. Our benefits and total compensation are designed for the whole person, caring for both you and your family.
Wealth Benefits:
- Competitive Salary
- Corporate Annual Profit Sharing
- 401K Plan
Health Benefits:
- Dental Coverage
- Medical Coverage
- Prescription Drug Plan
- Vision Coverage
- Health Savings Account (HSA)
- TELADOC
Other Benefits:
- 15 Days Paid Time Off (PTO)
- 10 Company Holidays
- Bereavement Leave
- Life Insurance
- Flexible Spending Accounts (FSA)
- AFLAC Plans (Accident and Critical Illness Plans)
- Pet Insurance
- Short-Term Disability (STD)
- Long Term Disability (LTD)
- Parental Medical Leave
- Child Bonding Leave
- Employee Discount
We are an Equal Opportunity Employer committed to diversity, inclusion, and equality in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law.