Social Media & Creator Growth Specialist (Fully Remote)
About Valatam
We’re Valatam, a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we’re thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people.
About the Role
This candidate will lead creative strategy, influencer partnerships, social media operations, and AI-powered content development. This role combines creative ideation, digital marketing execution, and performance analysis to drive measurable growth across platforms such as TikTok, Instagram, YouTube, and TikTok Shop.
Key Responsibilities
Creative Strategy & Content Execution
- Lead Creative Direction: Pitch and execute high-performing content concepts, campaign themes, and creator briefs aligned with brand goals.
- Platform Expertise: Tailor content strategies specifically for TikTok (hooks/trends), Instagram (Reels/aesthetics), and YouTube (long-form/SEO).
- Agile Content Creation: Identify emerging cultural moments and rapidly develop brand-relevant takes.
- Multimedia Production: Utilize CapCut, Canva, and AI tools to edit video/image assets and repurpose content across platforms.
- Performance Analysis: Review channel analytics monthly to sharpen creative strategy and improve ROI.
Creator & Influencer Management
- End-to-End Management: Source, vet, and recruit influencers (micro to macro) and UGC creators across all major platforms.
- Partnership Logistics: Manage the creator database, negotiate contracts, and handle outreach via Shopify Collabs and TikTok Affiliates.
- Briefing & QA: Provide clear campaign objectives and brand guidelines to creators; review and approve all content prior to go-live.
- Ad Integration: Collaborate with the ad agency to identify and scale top-performing creator assets for paid media.
TikTok Shop & Social Operations
- Storefront Management: Optimize TikTok Shop listings (titles, descriptions, pricing) and monitor real-time analytics to drive conversions.
- Affiliate Coordination: Manage commission-based sellers and implement promotional events and ad integrations.
- Community Engagement: Oversee daily posting schedules and maintain the brand voice across DMs, comments, and mentions.
AI-Assisted Editorial
- SEO Content: Use AI tools (ChatGPT, Claude, etc.) to draft SEO-optimized blog posts and product roundups.
- CMS Publishing: Refine AI-generated drafts for brand voice and publish content directly to Shopify or WordPress.
Requirements
- English (C1/C2) and Spanish.
- 2 to 8 years of experience with Social Media and Content creation.
- Desired tools: TikTok Creator Marketplace, Instagram Creator Studio, YouTube Studio, ChatGPT, TikTok Analytics, Meta Business Suite, and Google Analytics.
- Quiet home office, stable internet (≥ 10 Mbps down / 2 Mbps up), and backup connection.
- Bachelor’s or Associate’s degree preferred.
Benefits
Our Core Values at Work
We live by ACTION (get things done), CARE (help others and do things right), OUTSTANDING (operate at the highest standards), DEPENDABLE (own every commitment), and ENERGY (bring positivity every day). You’ll thrive here if these values resonate with you.
What We Offer
- Hourly rate starting at USD 1288$/month (final rate will be experience-based).
- Annual pay increments.
- Discretionary client bonuses (80 % of clients award year-end bonuses).
- 7 U.S. federal holidays + 4 paid PTO days.
- Monthly medical insurance stipend (after meeting eligibility criteria).
- Birthday / Anniversary bonuses + Gym / Wellness allowance.
- Unlimited online fitness classes + company events & Christmas celebrations.
Please fill out our application form, ensuring you answer all the questions. We will get back to you with more information shortly after receiving your application.