Social Media Manager

Location: New York, NY
Experience: 5–8 years
Reports to: Director of Marketing
Type: Full-time
Compensation: $95,000-$115,000

The Company:

JOOPITER is a global digital auction platform and cultural marketplace. Founded on the belief that collecting is about storytelling, JOOPITER brings together rare and iconic objects across fashion, music, art, luxury, and design.

We’re seeking a Social Media Manager to lead, shape, and scale JOOPITER’s presence across all social platforms. This person will own our social strategy, content execution, community growth, and overall performance across channels while working closely with internal teams, external partners, and cultural collaborators to bring that vision to life. The ideal candidate is deeply fluent in culture, visually driven, highly collaborative, and understands how to build and engage audiences at scale. This is a rare opportunity to define the future of JOOPITER’s digital voice at a fast-growing, globally recognized platform.

What You Get to Do

Lead Social Strategy & Execution

• Develop and execute a creative, data-driven social media strategy aligned with JOOPITER’s brand identity, business objectives, and cultural momentum.
• Define channel-specific plans (Instagram, TikTok, YouTube, X, Facebook, emerging platforms), including content themes, cadence, and growth benchmarks.

Content Creation & Management

• Own day-to-day content creation, production, publishing and optimization across platforms.
• Write, shoot, edit and publish high-quality, on-brand content that resonates in visual culture and platform context.
• Manage content calendars, workflows and assets with accuracy and agility.

Cultural Trend-Spotting

• Stay ahead of cultural shifts, platform features, social behaviors and digital storytelling trends to keep JOOPITER at the cutting edge.
• Translate those insights into content ideas, formats, collaborations, and community activations.

Community & Influencer Engagement

• Build, nurture and scale meaningful relationships with collectors, cultural tastemakers, influencers and our audience.
• Foster an active, engaged community around JOOPITER’s voice, drops, auctions and cultural moments.

Performance Optimization

• Monitor, analyze, and report on social media performance metrics (reach, engagement, conversions, sentiment) and refine content strategy accordingly.
• Use analytics tools and dashboards to guide decision-making, iterate quickly and drive measurable impact.

Cross-Functional Collaboration

• Partner with Marketing, Creative, Product, Business Development, PR, external partners and other teams to amplify campaigns, drops, auctions, brand collaborations and cultural moments.
• Serve as the social media point-person: integrate with broader marketing calendar, bring voice/approach to life, ensure alignment with brand tone and business goals.
• Navigate feedback and approvals across multiple stakeholders with clarity and efficiency.

Startup-Culture Quantities (what it’s like working here)

• Fast-paced environment: you’ll move quickly, make things happen, iterate and adapt.
• Comfortable working in the grey: ambiguity is part of growth – you’ll chart new territory, define process, shape the role.
• Hands-on + strategic: you’ll both craft the big vision and roll up your sleeves to execute.
• Multi-hat mindset: wear multiple hats, shift between high-concept content, tactical posting, community management, influencer outreach.
• Culture-first: the brand lives and breathes culture, commerce and storytelling — social is a living reflection of that ethos, and you’ll have freedom to experiment within guardrails.
• Collaboration across teams: in a smaller, agile set-up, you’ll work closely across functions, be visible, have impact and contribute to shaping broader brand direction.

What You Bring

• 5-8 years of social media experience, ideally in luxury, fashion, culture or lifestyle contexts.
• Deep expertise across Instagram, TikTok, YouTube and emerging social platforms; strong instincts for what drives engagement, builds community and launches cultural moments.
• Strong creative production skills, including the ability to shoot, edit, and optimize content for each platform
• Exceptional copywriting and storytelling ability, with a confident, refined editorial voice aligned with JOOPITER’s tone.
• A keen eye for viral content, visual culture, influencer collaborations and digital trends.
• A data-driven mindset: experience using analytics platforms/tools to drive strategy, optimize performance and iterate content.
• Excellent organizational and project-management skills: able to handle multiple priorities and deadlines in a fast-paced environment.
• Impeccable attention to detail with a luxury-minded sensibility around content, tone and brand presentation.
• A collaborative team-first mindset and a passion for cultural storytelling.
• Proficiency with Adobe Creative Suite, Canva and/or AI-powered content creation tools.
• Experience with Dash Social (or similar platform), Google Analytics 4, and Monday.com or equivalent project tools.
• Executer’s mindset: you’re equally comfortable ideating strategy and diving into day-to-day tasks.
• Experience working with high-profile personalities and brand collaborations is a plus