Social Media Manager
About The Role
We’re looking for a Social Media Manager to help build and scale the global social presence for Sporty’s platforms focused on live scores, football data and fan insights.
The ambition is not simply to report football scores — it is to become a global football data authority, transforming football statistics, rankings and insights into shareable stories, debates and fan conversations.
In this role, social media is not just a distribution channel. It is a core product growth engine.
You will help turn football data into engaging social-native formats, build a recognizable editorial voice, and develop content that naturally travels across platforms while driving awareness and discovery of the product.
You will collaborate closely with Product, Marketing, Design, Content and Data teams, helping connect social media with the broader ecosystem.
This role is ideal for someone who understands football culture, internet culture and platform mechanics, and can translate them into scalable social formats.
What You'll Be Doing
Social Strategy & Editorial Direction
Help define and execute the global social media strategy.
Position the platform as a trusted football insights brand by transforming football data into engaging narratives.
Own the social calendar around major football moments including:
- Champions League
- Premier League
- LaLiga
- International tournaments
- Transfer windows
- Key football storylines
Develop repeatable content formats that can scale across platforms and become recognizable series.
Social-Native Football Content
Create and publish content across key platforms including:
- TikTok
- X
- YouTube Shorts
Focus on social-native football formats, such as:
- Player comparisons
- Rankings and debates
- Predictive content
- Fan voting mechanics
- Controversial insights and narratives
Ensure content feels fast, relevant, insightful and highly shareable.
Community & Football Conversations
Build and nurture conversations with football fans across platforms.
Encourage engagement through:
- Polls
- Debates
- Rankings
- Comparisons
- Fan opinions
Spot emerging conversations in football culture and translate them into timely content.
Help position the platform as a reference point in football debates online.
Product & Growth Collaboration
- Work closely with Product and Marketing teams to align social media with product initiatives and features.
- Support the creation of shareable football insights that encourage fans to interact, compare players and participate in football discussions.
- Help connect social media activity with product discovery and user acquisition.
- We are particularly interested in candidates who understand how social media can become a growth engine for digital products.
Creators, Partnerships & Football Ecosystem
- Collaborate with football creators, influencers and media personalities when relevant.
- Identify opportunities to amplify content through football communities and creator ecosystems.
- Support collaboration across the company’s broader football ecosystem, including SportyTV and other football media initiatives.
Reporting & Performance
Track and analyse key social media metrics including:
- Reach
- Engagement
- Shares
- Follower growth
- Retention
- Audience behaviour signals
Deliver regular performance insights and recommend content optimisations.
Test formats, hooks and distribution strategies to continuously improve performance.
Cross-Functional Collaboration
Work closely with designers, editors, content creators and marketing teams to produce high-quality content quickly.
Collaborate across teams to ensure social media supports both brand storytelling and product growth.
Maintain efficient workflows and clear communication across stakeholders.
What you'll bring
- 3–6+ years experience in social media, within football, sports media or sports content.
- Deep knowledge of football culture and fan behaviour, including how debates and narratives emerge online.
- Strong editorial instincts and ability to translate football insights into engaging content.
- Excellent platform instincts across TikTok,Instagram, X and YouTube Shorts
- Strong understanding of what makes football content shareable and conversation-driven.
- Comfortable using analytics and performance data to guide decisions.
- Ability to move quickly and produce high-impact content in a fast-paced environment.
- Strong collaboration skills and ability to work across teams.
- Passion for football and curiosity about how football media is evolving in the digital era.
Why this role is exciting
- This platform is building a new kind of football experience — one that connects football data, fan insight and social conversation.
- You will have the opportunity to help shape how football fans discover, discuss and share football insights online.
- If you're passionate about football, social media and digital culture, this role offers the opportunity to help build a new global football brand from the ground up.
If you're interested, we encourage you to apply, every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.