Social Media Manager
The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to:
- Deliberate planning, strategy and goal setting
- Development of brand awareness and online reputation
- Content management (including website)
- Cultivation of leads and sales
- Reputation management
Manage social media marketing campaigns and day-to-day activities including:
- Administrate the creation and publishing of relevant content topics to reach the company’s target customers.
- Create a regular publishing schedule and promote content through social advertising.
- Create, curate, and manage all published content (images, video, written and audio/podcast).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy and open a stream for cross-promotions.
- Develop and expand community and/or influencer outreach efforts.
- Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
- Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.
- Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.
- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
- Analyze key metrics and tweak strategy as needed.
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
Qualifications
- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
- Opportunity to connect with several big names in the glamour world
- Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
- Proficient in content marketing theory and application.
- Experience sourcing and managing content development and publishing.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills.
- Practices superior time management.
- Is a team player with the confidence to take the lead and guide other employees, when necessary.
- Makes evident good technical understanding and can pick up new tools quickly.
- Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
Additional Information
- Exposure to how things work in a startup.
- Health care benefits.
- Extensive learning in the media and entertainment industry.
- A fun-filled & open-cultured workplace.
- Job Types: Full-time, Fresher
- Opportunity to connect with several big names in the glamour world