Social Media Manager
Senior Paid Media Manager
Location: Daily Mail+ Headquarters, HSK, London, W8 5HY
Position: Full Time/Permanent
About the role
DailyMail+ is just about to reach it’s second birthday, live across UK, US and Australia we’re one of the fastest growing media subscriptions globally with ambitious plans over the next few years to make DailyMail+ one of the largest media subscription brands in the world.
We have an exciting opportunity for an ambitious Performance Marketer / Paid Media expert to come in a make a real impact on the future of DailyMail+. This role will have ownership of our Paid Media strategy, test and learn programme, and activation. You’ll be a subject-matter expert who will lead the development, execution and growth of our paid media function in the business, innovating and optimising as we grow.
dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.*
Together, Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK.*
Main Responsibilities
- Provide leadership to grow the DailyMail+ Paid Media strategy globally driving both volume and value by attracting high quality subscriptions. There’s a huge opportunity to scale our activity in the US and Australia.
- Crucially, initially this is a hands-on role responsible for the activation and optimisation of Search and Social.
- Develop a robust test and learn strategy that puts focus on mastering every region we operate in.
- Collaborate with our site specialists to build market-leading user journeys from off-site to on-site.
- Work with our Editorial and Brand teams to amplify our journalism to new audiences
Person Specification
- A performance media expert, confident in both activation and overall strategy across search and social.
- Has demonstratable experience of scaling paid media on social and/or search in a commercially viable manner balancing growth with efficiency.
- Effortless confident communicator that can translate complex information into digestible updates to a wide range of stakeholders
- Great collaborator, we’re a growing team so expect to work closely with all our support teams.
- Strong analytical mind to explore, understand, and draw learnings from large data sets.
- Strong Presentation Skills whether to wider team or leadership
- Experienced at managing external agencies
- Bonus but not mandatory experience in ATL media (DRTV, DOOH, Audio, Influencer)
- Bonus but not mandatory experience running media internationally (US, Australia)
About Us
dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, The i Paper and New Scientist reach more than 9 million people daily in the UK.
Globally, dmg media’s brands reach 160 million unique browsers every month across its domains and apps.
Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.
The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 21 million total followers and nearly 30 billion views in the past year.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
Plus much more...
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process
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