Saviynt's AI-powered identity platform manages and governs human and non-human access to all of an organization's applications, data, and business processes. Customers trust Saviynt to safeguard their digital assets, drive operational efficiency, and reduce compliance costs. Built for the AI age, Saviynt is today helping organizations safely accelerate their deployment and usage of AI. Saviynt is recognized as the leader in identity security, with solutions that protect and empower the world’s leading brands, Fortune 500 companies and government institutions. For more information, please visit www.saviynt.com.
This social media manager is a strategic storyteller who can translate complex identity security concepts into compelling social content that drives real business outcomes and elevates the brand.
You’re responsible for building brand awareness, engaging our target audience (CISOs, Heads of Identity, security leaders, Chief Data Officers, Chief Technology Officers, etc.), and creating a social presence that reflects our ambition and innovation.
You work cross-functionally with PR, Content, Creative, and Demand Generation to ensure social amplification at every major moment, from funding announcements to product launches to industry events, while also building the day-to-day drumbeat of thought leadership and community engagement.
This role is a major brand touchpoint. You will be fundamental in creating the feeling people have about our brand.
Your Mission: Lead the Social Revolution at Saviynt
Strategy & PlanningDevelop and execute a comprehensive social media strategy aligned with business objectives (brand awareness, pipeline influence, thought leadership, employer branding)Act as a consultant to Product Marketing and Demand Gen to ensure product launches and events are supported by engagement-led tactics (e.g., interactive polls or "behind-the-scenes" at shows) rather than just "bulletin board" announcements.Own the social calendar across LinkedIn, X/Twitter, YouTube, and emerging platforms, balancing always-on content with campaign momentsSet and track KPIs that matter - engagement rate of target audience, share of voice vs. competitors, audience growth (quality over vanity metrics), content performance, and pipeline influenceConduct competitive analysis and social listening to identify trends, opportunities, and threats in the identity security landscapeCollaborate with Demand Generation to align paid social strategies with organic content for maximum impactPresent monthly performance reports with insights and recommendations to leadership
Content Creation & Storytelling Write high-quality social copy that is clear, compelling, and on-brand, adapting tone and style for each platform and audienceCreate and edit multimedia content including static graphics, short-form video (reels, shorts, TikToks), carousels, infographics, GIFsRepurpose long-form content (blogs, podcasts, webinars, events) into snackable, shareable social assetsGhostwrite social content for executives (CEO, CMO, product leaders) that builds their personal brands as thought leadersDevelop creative campaign concepts that are bold, unexpected, and shareable (think Wiz-style activations)
Employee Social Advocacy Program Build on and further develop a comprehensive employee advocacy programCreate toolkits that make it easy for employees to share company news, thought leadership, and culture content. Recruit and activate brand ambassadors across departments - sales, customer success, product, engineeringProvide training on personal branding and effective social sharingTrack and report on program participation, reach, and engagementCelebrate and incentivize top contributors to build momentum and participation
Community Management & Engagement Monitor and respond to comments, messages, and mentions in real-time with thoughtfulness and brand voice Proactively engage with CISOs, security leaders, industry influencers, analysts, and partners, building relationships, not just broadcastingIdentify and activate brand advocates - customers, employees, industry voicesManage crises or negative sentiment with professionalism and escalate appropriatelyFoster community by creating opportunities for dialogue, not just one-way communication
Collaboration & Execution Partner with PR to build the brand, amplify media coverage, exec interviews, and announcementsWork with Creative to ensure visual assets are on-brand and platform-optimizedCoordinate with Demand Gen and Content Marketing to align editorial calendars and amplify thought leadershipSupport employer branding initiatives, working with HR/Recruiting to showcase culture and attract talentBe service-oriented by building strong relationships across Marketing and the broader organization; you're an enabler, not a gatekeeper
ActivationsAudit existing social presence and develop FY26 strategy with platform-specific tactics including YouTube, LinkedIn, Instagram, X, and RedditIncrease engagement rate by 30% on LinkedInWork with PR agency to launch executive thought leadership programDesign and implement employee social advocacy program with 50+ active participantsCreate and execute 1-2 social campaigns tied to major company announcementsEstablish social reporting dashboard with KPIs aligned to business goalsDemonstrate platform expertise by implementing at least 2 new features or formats (e.g., strategic changes based on LinkedIn Brew 360, YouTube Shorts series, etc.)Get Saviynt and lifeatsaviytn handles on all social platformsBuild strong working relationships with stakeholders across Marketing and beyond
What We Need You to Bring:
Experience & Track Record5+ Years in Social Media/Digital Marketing: Proven experience managing high-growth brands, preferably in B2B Tech, SaaS, or Cybersecurity.The "Wiz" Factor: A portfolio showcasing bold, creative campaign concepts that break through the "boring B2B" noise. You have a history of taking technical subjects and making them "scroll-stopping."Executive Ghostwriting: Experience working directly with C-Suite leaders to craft their voice and build their personal brands on LinkedIn and X.Strategic Growth: Demonstrated success in moving beyond "vanity metrics" (likes/follows) to drive pipeline influence and high-value engagement with C-level stakeholders.
Technical & Security FluencyIdentity Security Knowledge: You aren’t just a "poster." You understand (or can quickly learn) the nuances of IAM, IGA, Zero Trust, and Cloud Security. You can speak the language of a CISO without sounding like a bot.Platform Mastery: Advanced knowledge of LinkedIn (including Sales Navigator and Elevate), X/Twitter, YouTube (SEO and Shorts), and Reddit. You stay ahead of algorithm shifts and "new-to-market" features.Tool Stack Proficiency: Expert-level experience with social suites (e.g., Sprout Social, Hootsuite, or Sprinklr), employee advocacy platforms (e.g., GaggleAMP, EveryoneSocial), and social listening tools.
Content & Creative SkillsMultimedia Production: Proficiency in Adobe Creative Cloud (Photoshop, Premiere/After Effects) or Canva/CapCut to quickly turn a podcast clip or a whiteboard session into a high-quality video or carousel.High-Stakes Copywriting: Exceptional writing skills with the ability to pivot between a punchy, witty tone for X and a professional, authoritative tone for LinkedIn.The "Repurposing" Mindset: A proven ability to take a 45-minute technical webinar and extract 5-7 pieces of high-value social content.
Soft Skills & LeadershipStakeholder Management: You are a "consultant" by nature. You can push back on a "bulletin board" request from Product Marketing and suggest a more engaging, social-first alternative.Cross-Functional Catalyst: Experience working in the "Marketing Matrix"—collaborating seamlessly with PR, Demand Gen, and Creative teams.Crisis Management: A cool head under pressure, with the judgment to handle negative sentiment or security-related discussions with professionalism.
Preferred (The "Bonus" Points)Previous experience in a Pre-IPO or high-growth Cybersecurity startup.A personal social media presence or side project that demonstrates your passion for digital storytelling.Experience with Paid Social coordination (aligning organic "winners" with paid spend).
If required for this role, you will:
- Complete security & privacy literacy and awareness training during onboarding and annually thereafter
- Review (initially and annually thereafter), understand, and adhere to Information Security/Privacy Policies and Procedures such as (but not limited to):
> Data Classification, Retention & Handling Policy
> Incident Response Policy/Procedures
> Business Continuity/Disaster Recovery Policy/Procedures
> Mobile Device Policy
> Account Management Policy
> Access Control Policy
> Personnel Security Policy
> Privacy Policy
Saviynt is an amazing place to work. We are a high-growth, Platform as a Service company focused on Identity Authority to power and protect the world at work. You will experience tremendous growth and learning opportunities through challenging yet rewarding work which directly impacts our customers, all within a welcoming and positive work environment. If you're resilient and enjoy working in a dynamic environment you belong with us!
Saviynt is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
