Social Strategist

We are looking for a Social Strategist to join our creative agency and lead social strategy across a portfolio of brands. This is a senior, consultative, and highly creative role that requires deep platform knowledge, cultural fluency, and the ability to shape social-first thinking for clients across diverse sectors.

You bring a challenger mindset, with the confidence to question, push back, and raise the bar when needed.

You will act as a thought partner to clients, guiding them on how their brands should show up across established, emerging, and community-driven platforms, including non-traditional social environments. You will help clients understand shifts in culture, audience behaviour, and platform trends, translating these into bold, insight-driven creative strategies and campaigns.

This role sits at the intersection of strategy, culture, and creativity, supporting account and creative teams while influencing senior client stakeholders.

Requirements

Strategic Leadership Across Clients

• Lead the development of social strategies for multiple client accounts, ensuring alignment with brand objectives, market dynamics, and cultural relevance.
• Serve as a senior adviser to clients, helping define the role of social within broader brand and marketing plans.
• Create long-term social roadmaps and frameworks grounded in insight, creativity, and platform behaviour.
• Support pitches, proposals, and new business by shaping the social strategic approach.

Creative & Conceptual Direction

• Partner with Creative Directors, Creative Leaders, editors, and designers to develop social-first creative ideas, campaign platforms, and content ecosystems.
• Lead culturally informed creative thinking, identifying opportunities for brands to participate meaningfully in cultural conversations and niche communities.
• Bring a strong point of view on platform-native creative across TikTok, Instagram, YouTube, and importantly Reddit, Discord, Twitch, and emerging spaces.
• Actively contribute to the agency’s cultural, creative, and innovation labs, participating in initiatives that explore emerging behaviours, technologies, platforms, and formats.
• Lead social thinking within innovation forums, identifying early opportunities for experimentation.

Insight, Data & Performance

• Take full ownership of insights and research.
• Interpret performance data and cultural insights to drive continuous optimisation across platforms.
• Produce clear, narrative-driven reports that translate results into strategic recommendations and creative implications.
• Conduct competitive and cultural audits to identify whitespace opportunities.

Platform, Community & Cultural Expertise

• Demonstrate a deep understanding of audiences and behaviours.
• Provide expertise across both mainstream and emerging platforms, advising clients on how their brands should behave, communicate, and build communities.
• Develop engagement strategies for community-led environments, ensuring authenticity and respect for platform norms.
• Stay ahead of platform updates, cultural trends, and behavioural shifts, proactively educating clients and internal teams.
• Identify opportunities for experimentation, innovation, and test-and-learn programmes.

Consultation & Client Influence

• Present strategies, insights, and creative recommendations to senior client stakeholders in compelling and persuasive ways.
• Build strong strategic client relationships, positioning yourself as a trusted consultant who adds value beyond brief execution.
• Work closely with social partners to ensure social strategy aligns with wider channel planning and client direction.
• Support and lead social strategy for new business pitches, contributing to pitch narratives, credentials, and strategic positioning.

Skills & Experience

Essential

• 5-7+ years in social strategy or digital strategy roles within a creative, digital, or social agency.
• Demonstrated success developing and presenting social strategies across multiple brands or accounts.
• Strong creative sensibility, with experience shaping or influencing campaign ideas and content direction.
• Deep understanding of major social platforms and emerging/alternative ones (Reddit, Discord, Twitch).
• Excellent communication, storytelling, and presentation skills - confident leading client-facing discussions.
• Ability to synthesise data, cultural insight, and platform behaviour into actionable strategies.
• Experience briefing and collaborating with creative teams.

Preferred

• Experience working on integrated campaigns involving paid, earned, influencer/creator, and community.
• Familiarity with social listening and insight tools 
• Experience in pitches and new business environments.
• Interest in gaming, streaming culture, youth culture, and digital communities.

Personality & Behaviours

We’re looking for someone who is:

• A natural strategic thinker with strong creative taste and cultural curiosity.
• Confident and consultative - able to advise, challenge, and lead clients with authority.
• Proactive and culturally plugged-in; always aware of platform innovations and community trends.
• Collaborative and team-oriented, able to work seamlessly with creative, social, and production teams.
• Calm under pressure - solutions-focused and pragmatic.
• Commercially savvy - understands that great creativity must also drive results.
• Able to thrive in a fast-paced agency environment, managing multiple clients and priorities.

Benefits

• Named in Campaign Magazine's Best Places to Work 7 years running 
• Remote working predominantly - 2 day in the office per week
• Private Healthcare & Life Insurance, 25 Days+ Holiday
• Team Mini breaks in the UK and abroad, Regular Socials
• Culture: Open, Engaged & Inspirational