Software Engineer Generalist
Software Engineer (Generalist)
📍 Hybrid — Palo Alto, CA
About Us
We’re living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn’t respond to traditional marketing—they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.
At Nectar Social, we’re building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.
Founded by ex-Meta product and engineering leaders, we’ve recently raised $10.6M in funding co-led by GV (Google Ventures) and True Ventures. We’re building the future of social commerce—where community, conversation, and commerce converge.
The Role
We’re looking for a talented Software Engineer (Generalist) to help build the core platform that powers social commerce. You’ll work across the stack—from backend systems and APIs to frontend experiences—helping design, scale, and ship software that supports millions of real-time interactions between brands and communities.
This is a great fit for engineers who enjoy variety and ownership—people who want to work on everything from product development to infrastructure, and who care deeply about building reliable, high-impact systems.
What You’ll Be Doing
Own Major Features: Take end-to-end responsibility for design, development, testing, and deployment of core product capabilities.
Build Across the Stack: Contribute to both backend and frontend systems using modern frameworks and cloud infrastructure.
Collaborate Cross-Functionally: Work closely with product, design, and engineering peers to deliver high-impact features that move our roadmap forward.
Shape Our Platform: Help architect scalable, secure systems that enable the next generation of social and commerce experiences.
Elevate the Craft: Improve reliability, observability, and performance while maintaining developer velocity.
What We’re Looking For
Proven Track Record: Experience building and maintaining production-grade web or cloud applications.
Full-Cycle Ownership: Comfortable taking a feature or system from idea to production and monitoring it in the wild.
Versatility: Ability and excitement to work across multiple domains—frontend, backend, APIs, and infrastructure.
Technical Foundation: Familiar with modern technologies such as Node.js, React, TypeScript, Python, or Go, and cloud platforms like AWS or GCP.
Startup Mindset: Thrives in a fast-moving environment where priorities shift and autonomy is expected.
Bonus Points
Experience with distributed systems, developer tools, or real-time data pipelines.
Background in e-commerce, social platforms, or content-driven applications.
Contributions to open source or notable side projects.
Familiarity with modern observability, monitoring, and CI/CD tooling.
Curiosity about AI-powered products and social technologies.
What We Offer
Competitive salary and meaningful equity package.
Comprehensive health, dental, and vision coverage with 401(k) matching.
Work alongside experienced founders with deep Meta and product expertise.
Hybrid work model — collaborate in-person several days per week in Palo Alto.
Professional development budget and access to cutting-edge AI and engineering tools.
Opportunity to shape the technical foundation of a fast-growing, well-funded startup.