Sr Business Analyst

HealthCare.com has become one of America’s fastest-growing insurtech companies, revolutionizing how consumers shop for health insurance. Leveraging advanced technology and data science, the company has developed customized proprietary products to better fit consumer requirements, enhance customer satisfaction, and take some of the guesswork and inefficiencies out of buying insurance.

Healthcare.com operates a high-velocity performance marketplace connecting consumers to health insurance carriers and distributors across Under-65 (ACA/Alt-ACA), Over-65 (Medicare Advantage/Med Supp), and Life insurance verticals. We manage hundreds of live campaigns, billions of dollars in consumer intent, and a marketplace that runs 24/7 across multiple enrollment regimes.

Marketplace Operations is the operating system behind all of it—partner configurations, auction mechanics, AI implementation, campaign performance, budget pacing, and revenue optimization. We move fast, measure everything, and use AI to amplify what our team can do.

We’re hiring a Senior Business Analyst to own the analytical engine behind our growth decisions. This is a decision role, not a reporting role. You’ll build things like scenario models and measurement infrastructure that directly shape partner budget strategy, new-partner ramp expectations, and new-vertical operating playbooks—and do deep dives to solve mission-critical problems.

If you like turning messy inputs into crisp options with numbers attached—and you want your work to move revenue, not sit in a dashboard—this is the seat.

This is a high-growth seat with real scope. You’ll work directly with senior leadership, build analytical frameworks from scratch, and operate in a team that’s actively shaping how AI gets used in marketplace operations. If you’re looking for a step-up in visibility and ownership, this is it.

Own partner-side planning and forecasting across daily, weekly, and monthly cadences: budget scenarios, pacing plans, and forecast narratives that tell leadership what changed, why, and what we do next. Assist with the budget and revenue projection models that surface pacing drift early, quantify upside/downside for budget requests, and improve over time by learning bake-down patterns and regime-specific seasonality (AEP, OEP, SEP).

Own the analytical framework for evaluating whether new partners can succeed in our marketplace before they go live. That means projected CPA ranges, expected volume, ramp plans, key constraints, and “what-must-be-true” scenarios to scale. You’ll produce feasibility packages that help go-to-market teams set accurate expectations—reducing ramp surprises and misaligned budget assumptions. This is analytics and scenario ownership, not partner relationship management.

Build repeatable operating playbooks for new products and verticals from launch through BAU transition: KPI definitions, performance SOPs, alert thresholds, escalation paths, and handoff criteria. Immediate focus: Life insurance vertical as it transitions from build phase to BAU operations. Every new vertical launches measurement-ready so the team is never flying blind during ramp.

Build toward owning measurement readiness across growth initiatives: define success metrics and guardrails up front so nothing ships without a measurement plan. Partner with Central Analytics on dashboard specs and build, validate outputs before stakeholders rely on them, and translate growth hypotheses into measurable KPIs, alerting rules, and reporting cadences.

Grow into the team’s go-to when yield, CPA, and volume tensions collide. Produce clear Default / Aggressive / Safe options with quantified impacts, risks, and dependencies so decision-makers can move with confidence. Support fast-turnaround budget request packages and what-if analyses for leadership.

4–7 years in business analytics, marketplace operations, revenue operations, or growth analytics. Performance marketing, insurance, or lead-generation experience strongly preferred.

Advanced SQL (Snowflake preferred) and BI proficiency (Sigma Computing, Tableau, or Looker). You write your own queries and build your own dashboards.

Strong forecasting and scenario modeling skills. Excel/Sheets power user at minimum; Python or R a plus.

Marketplace economics fluency: CPA, RPL/RPC, contribution margin, budget efficiency, pacing, and bake-down dynamics.

Track record of turning ambiguous business questions into structured frameworks with quantified options.

Excellent written and verbal communication: you can distill a complex tradeoff into a one-page decision brief that a VP can act on in five minutes.

Comfort operating at pace in a small, high-output team where you own end-to-end deliverables, not just analysis.

Health insurance marketplace experience (ACA, Medicare Advantage, Med Supp, Life) or adjacent performance-marketing verticals.

Familiarity with lead distribution platforms (Boberdoo or similar), call tracking systems (Invoca), and auction-based marketplace mechanics.

Experience defining KPIs and measurement plans for new product launches or vertical expansions.

Background in partner-side economics: budget negotiation support, ramp planning, or partner performance management.

You’ll work daily in:

Sigma Computing — primary dashboards and performance analytics

Snowflake — data warehouse (SQL is your main language)

Google Sheets — config source-of-truth, budget trackers, partner metadata

Boberdoo — lead distribution platform (campaign configs, posting, routing)

Invoca — call tracking and analytics

Google Drive/Docs + Microsoft Teams — SOPs, strategic docs, daily communication

Claude.ai — analysis acceleration, drafting, synthesis

n8n — workflow automation, alerting, lightweight integrations

Our stance on AI: We’re not just AI-curious—we’re building with it. Our team has a custom Claude skills system, AI-powered investigation playbooks, and automated workflows that handle repeatable ops work. You’ll use AI daily to move faster: summarize complexity, pressure-test assumptions, draft decision briefs, and automate what shouldn’t require human judgment. You still own correctness and outcomes—but you’ll have tools most teams don’t.

This is not a back-office analytics seat. You’ll be embedded in the operating rhythm of a fast-growing marketplace, producing the analysis that directly drives partner budget decisions, new vertical launches, and high-stakes tradeoff calls. You will have a clear line of sight from your work to revenue impact, and you will operate with significant autonomy in a team that values speed and precision.

You’ll report to the Director of Growth & Performance and collaborate closely with Distribution, Central Analytics, Engineering, and executive leadership.

Opportunity to work from home

Excellent work environment

Medical, dental, and vision insurance

Up to 15 days of paid time off

12 company observed holidays

401k plan with company match

Life insurance

Professional growth opportunity

Most importantly, an inclusive company culture established by an incredible team!