Sr. Coordinator, Performance Creative Strategy
$84k - $100k USD
ABOUT THE ROLE
As the Senior Coordinator of Performance Creative Strategy, you will be a key contributor to Peloton’s promotion engine, supporting the creative strategy behind our primary sales moments. You’ll facilitate the execution of creative assets designed to build urgency and drive conversion across key windows, from Black Friday through New Year’s and beyond. By translating promotional offers into compelling digital assets, you’ll ensure a consistent brand experience across all digital channels.
This role reports to the Senior Manager of Performance Creative Strategy and works collaboratively with cross-functional teams including Growth Strategy, Creative, Media, Web Strategy, Marketing Analytics, and Legal.
YOUR DAILY IMPACT AT PELOTON
- Manage the end-to-end creative execution of promotional campaigns, ensuring offers are clearly communicated and optimized for performance
- Collaborate with Growth Strategy, Media, and Creative teams to ensure alignment from offer strategy through execution and delivery
- Utilize cultural trends, consumer insights, and media data to inform creative strategies that resonate with a diverse audience
- Develop clear, data-backed creative briefs for internal teams, serving as a central point of contact for promotional strategy and testing objectives
- Tailor promotional messaging and visuals for platforms like TikTok, Meta, Pinterest, and YouTube by leveraging platform best practices and performance insights
- Execute quarterly creative learning agendas, aligning testing strategies with business objectives and historical performance
- Monitor and synthesize creative performance, identifying successful assets and optimization opportunities
- Project creative volume needs in collaboration with the Media team
- Coordinate production timelines to ensure timely creative reviews, approvals, and asset handoffs
- Maintain high standards for accuracy and quality assurance in an agile environment
- Support the implementation of AI-driven workflows and generative tools as defined by team leadership
YOU BRING TO PELOTON
- 1–3 years of experience in media buying, creative strategy, or a related performance marketing role
- Strong understanding of digital platforms, creative best practices, and measurement tools
- Ability to drive measurable results; experience in a subscription-based model is a plus
- Excellent organizational skills with the ability to manage multiple projects simultaneously and independently
- Collaborative mindset with experience working across internal teams and external stakeholders
- Skill in crafting clear briefs and providing constructive, actionable feedback to creative partners
- Analytical approach to problem-solving, with experience using data visualization tools (e.g., Looker) or organizing raw data to find insights
- Familiarity with paid media performance data and lower-funnel KPIs
- Interest or experience in using Generative AI tools to enhance workflows is a plus
- Strong communication skills and the ability to adapt to a fluid, evolving environment
#LI-KM1
#LI-Hybrid
The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Base Salary Range
$84,250—$99,650 USD
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.
At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members. However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.
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If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.
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