Sr Demand Marketing Manager
Black Duck Software, Inc. helps organizations build secure, high-quality software, minimizing risks while maximizing speed and productivity. Black Duck, a recognized pioneer in application security, provides SAST, SCA, and DAST solutions that enable teams to quickly find and fix vulnerabilities and defects in proprietary code, open source components, and application behavior. With a combination of industry-leading tools, services, and expertise, only Black Duck helps organizations maximize security and quality in DevSecOps and throughout the software development life cycle.
Black Duck Software, Inc. is seeking an experienced marketer who will support our channel and field marketing programs in Japan. This position, based in our Tokyo, Japan office, will report into the Senior Manager of Marketing for Japan, and will work closely with the regional field sales and channel sales, and Japan partner organizations.
The Japan Marketing manager helps support demand generation, brand awareness, channel/partner marketing, and lead nurturing in Japan. This includes planning and executing events, webinars and content syndication, creating and localizing marketing collaterals (brochures, white papers, etc.), managing existing customers and prospect database, and working with our partners/partner sales to support channel success. The candidate must have marketing communication and vendor management experience, as well as fluency in Japanese and business-level written and verbal English skills.
We are looking for a collaborative self-starter who has a passion and experience to work with the direct and channel team teams to help to support the rapid growth of our business in Japan.
Key Responsibilities:
• Collaborate with regional global marketing team to develop and optimize marketing plans to support direct and channel sales objectives
• Help manage local social media accounts and develop related content
• Assist with web page content updates and email programs via marketing automation and CRM tools
• Support paid search and web advertising programs
• Coordinate reporting for Black Duck global channel marketing activities
• Assist with managing regional MDF budgets to enable execution of channel marketing plans, and deliver reports on program results
• Consistently communicate channel and regional marketing plans, and results across marketing and sales teams.
• Measure campaign impact through Salesforce reporting, evaluate channel campaign ROI, and present recommendations for improvement.
• Assist with planning and analysis of individual partners and overall partner program
• Help develop and manage partner campaign kits, co-branded assets, and other partner-focused collateral as needed
• Collaborate with third-partner vendors as needed for promotional items, logistics, etc.
• Develop strong relationships with marketing teams at our partners to support key marketing initiatives
Qualifications:
• Minimum of 5 years of B2B field/channel marketing experience. Cybersecurity is a plus.
• Self-motivated, able to work autonomously, and communicate effectively.
• Team player and the ability to coordinate across multiple departments
• Attention to detail, highly organized, and strong project management skills
• Fluent in Japanese. Business level written and verbal in English (TOEIC 800 or above preferable)
• Data analysis experience. Familiarity with Salesforce.com CRM preferred.
• PRM experience is a plus – how to build campaigns, dashboards, and update pages on the Impartner platforms or similar
• Bachelor’s degree
Black Duck considers all applicants for employment without regard to race, color, religion, sex, gender preference, national origin, age, disability, or status as a Covered Veteran in accordance with federal law. In addition, Black Duck complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it maintains facilities. Black Duck also provides reasonable accommodation to individuals with a disability in accordance with applicable laws.