Sr. Director, Advertiser Sales (Direct to Brand)

As Sr. Director, Advertiser Sales (Direct to Brand), you will be responsible for driving net-new advertiser and demand partner revenue across key consumer categories including financial services, subscription commerce, lifestyle, retail, and insurance in North America. You will own the full sales lifecycle from market mapping, prospecting, and deal strategy through activation, scaling, and long-term revenue growth. This role is focused on building and expanding direct relationships with performance marketing leaders, acquisition teams, and growth executives across high-LTV consumer brands, while partnering cross-functionally with Advertiser Success, Product, and Demand Operations to maximize advertiser performance and lifetime value. The ideal candidate is a highly commercial, data-driven seller who thrives in performance marketing environments and understands the intersection of customer acquisition economics, subscription monetization, and consumer growth. Success requires strong executive presence, deep performance media expertise, and the ability to translate complex product capabilities into measurable revenue outcomes.

What You'll Do

• Own revenue growth across consumer vertical demand accounts, including net-new acquisition and expansion of existing advertisers.
• Build and manage a high-quality pipeline of financial services, subscription, lifestyle, and retail brands with significant performance media budgets.
• Develop and execute a strategic territory and account plan focused on long-term demand growth and wallet share expansion.
• Create and deliver forecast accuracy and revenue predictability aligned to quarterly and annual targets.
• Partner with internal Demand Strategy, Product, and AS teams to optimize advertiser performance and scale spend.
• Translate customer acquisition and retention goals into tailored demand solutions that drive measurable CPA, LTV, and ROAS outcomes.
• Build senior-level relationships across Growth, Performance Marketing, Brand, and Executive leadership within target organizations.
• Lead complex commercial negotiations including pricing models, testing frameworks, and performance guarantees where appropriate.
• Identify emerging market trends across post-transaction commerce, performance media, and consumer monetization to inform GTM strategy.
• Develop compelling business cases that drive adoption, budget reallocation, and long-term demand commitment.
• Establish clear success metrics and continuously optimize toward performance and revenue scale.

Requirements

• Bachelor's degree from an accredited four-year university.
• 8+ years of quota-carrying sales experience selling into Enterprise and Mid-Market advertisers.
• Proven track record selling performance media or demand-side ad solutions into consumer verticals — financial services, subscription brands, lifestyle, insurance, or retail strongly preferred.
• Deep understanding of consumer acquisition economics including CPA, LTV, retention, and cohort performance.
• Demonstrated success exceeding quota and building repeatable revenue streams from performance advertisers.
• Experience building and navigating relationships at the C-level and senior growth leadership levels.
• Strong familiarity with CRM and sales tooling (Salesforce, HubSpot, or equivalent).
• Experience operating in high-growth AdTech, MarTech, or performance marketing environments strongly preferred.
• Ability to operate both strategically (market and account planning) and tactically (deal execution and closing).
• Highly self-motivated, analytical, and comfortable operating in fast-moving, performance-driven environments.

About Us

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit:https://www.fluentco.com/

Benefits

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch, and our office manager keeps the calendar stocked with activity filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in networking events, and bonding across teams during quarterly outings to baseball games, fancy dinners, and a variety of activities. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $140,000 to $160,000 base, $280,000 to $320,000 OTE. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.