Sr. Director, E-Commerce
Company Overview:
Tactacam is a leading innovator in outdoor and action camera technology, dedicated to providing high-quality products that enhance the outdoor experience. With over 1,000,000 active customers, we continue to push the boundaries of technology, design, and functionality. Our team is passionate about developing cutting-edge products, and we offer exciting opportunities for career growth in a dynamic, fast-paced environment.
Job Overview:
The Senior Director of Ecommerce is responsible for driving profitable, scalable, and brand-aligned growth across Tactacam’s direct-to-consumer and marketplace businesses. This role owns end-to-end ecommerce strategy and execution across Tactacam.com, DefendCellCam.com, FeatherSnapCam.com, and key marketplace channels, including Amazon and other third-party platforms. This leader brings a general manager mindset, balancing revenue growth, customer experience, operational excellence, and technical scalability. The role leads a multidisciplinary ecommerce organization spanning operations, UX, content, and engineering, and partners closely with Marketing, Product, Technology, Operations, and Finance to deliver results at scale.
Responsibilities:
- E-commerce Strategy & Performance
- Own ecommerce performance across D2C and marketplace channels, including revenue growth, conversion rate, AOV, margin, and customer lifetime value (CLV).
- Define and execute a multi-brand ecommerce roadmap aligned with company growth targets, product strategy, and seasonal demand.
- Drive channel-accretive growth, ensuring D2C and marketplace channels complement rather than cannibalize one another.
- Establish annual and quarterly ecommerce goals, KPIs, and forecasting models; communicate performance and insights to executive leadership.
- D2C Site Ownership
- Own strategy and performance for all owned ecommerce sites (Magento / Adobe Commerce), including UX, merchandising, content, promotions, and overall customer experience.
- Lead site optimization initiatives focused on speed, clarity, conversion, and scalability.
- Ensure ecommerce channels are launch-ready for new products, promotions, and peak sales events.
- Partner cross-functionally to align traffic acquisition, onsite experience, and post-purchase journeys.
- Marketplace Leadership
- Own revenue, profitability, and operational execution across marketplace channels.
- Lead marketplace strategy including assortment, pricing, promotions, content, and advertising.
- Drive marketplace growth while protecting brand equity, MAP compliance, and buy-box performance.
- Technology & Platform Oversight
- Provide strategic oversight of ecommerce technology, architecture, and development through the Director of Technical Ecommerce Solutions.
- Prioritize platform enhancements, integrations, site stability, and performance to support growth and demand.
- Balance speed-to-market with technical rigor, risk management, and long-term scalability.
- Ensure disciplined release management, change control, and cross-team coordination during major launches and sales events.
- Analytics & Reporting
- Own ecommerce reporting frameworks using GA4, platform analytics, and marketplace data.
- Translate data into actionable insights that inform prioritization, investment decisions, and performance optimization.
Requirements:
- Education
- Bachelor’s degree in Business, Marketing, E-commerce, Technology, or a related field (MBA preferred but not required).
- Experience
- 10+ years of ecommerce, digital commerce, or marketplace leadership experience.
- Proven success scaling multi-brand ecommerce businesses with material year-over-year growth.
- Deep understanding of ecommerce platforms (Magento / Adobe Commerce preferred), marketplaces (Amazon, Walmart), and performance marketing ecosystems.
- Demonstrated ability to lead both technical and non-technical teams toward shared outcomes.
- Skills & Competencies
- Strong strategic and operational leadership with a general manager mindset.
- Excellent executive communication skills with the ability to balance vision and execution.
- Data-driven decision-making and comfort owning revenue, margin, and performance outcomes.
- Ability to operate effectively in a fast-paced, high-growth environment.
Comprehensive Benefits Package:
Our benefits include Medical, Dental, and Vision coverage to ensure your well-being. Plan for the future with our 401k plan, and take time off to recharge with PTO. We've got you covered with Disability Insurance and Life Insurance too!
Location Limitations:
Please note at this time, we are not accepting applications from candidates based in Alaska (AK), Connecticut (CT), Delaware (DE), Massachusetts (MA), New Mexico (NM), and South Dakota (SD)
Equal Opportunity Employer:
Tactacam is an equal opportunity employer and does not discriminate against any applicant or employee based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected status. We are committed to providing a fair and inclusive work environment for all, and we encourage individuals of all backgrounds to apply for our open positions. If you require reasonable accommodation during the application process, please let us know, and we will be happy to assist.