Sr Lifecycle Product Marketing Manager
Kaseya® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners www.insightpartners.com), a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.
Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya’s culture.
Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.
Sr Lifecycle Product Marketing Manager
Location: Miami, FL (preferred) or U.S. Remote
Department: Marketing
Reports to: Director of Product Marketing
About the Role
Kaseya is building a world-class Lifecycle Marketing function to transform our MSP customer base into a durable, predictable growth engine. As Senior Lifecycle Product Marketing Manager, you will design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion across our portfolio.
This is a high-impact, highly visible role at the intersection of Marketing, Product, Customer Success, Sales, and Renewals. You will operationalize lifecycle stages, activate customer signals, and deliver programs that influence near-term revenue and long-term customer loyalty. If you thrive in fast-moving environments and are obsessed with measurable customer outcomes—this role is for you.
What You’ll Own & Deliver
1. Build and Optimize Customer Lifecycle Journeys
• Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear entry/exit criteria.
• Develop segment-specific journeys aligned to MSP maturity, product footprint, and use cases.
• Improve time-to-value through automated, guided adoption programs.
2. Drive Expansion and Net Revenue Retention
• Partner with Sales and Customer Success to deliver measurable, marketing-sourced expansion pipeline.
• Create scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timing.
• Influence multi-product attach, expansion ARR, and renewal readiness.
3. Reduce Churn by Reinforcing Customer Value
• Develop standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone products.
• Build messaging frameworks that proactively reinforce value and risk mitigation.
4. Lead Lifecycle Insights, Signals, and Analytics
• Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers.
• Translate insights into action through dashboards, alerts, and predictive signals in partnership with RevOps.
• Identify friction points and partner with Product and PMM to prioritize improvements.
5. Strengthen Customer Advocacy and Proof
• Expand customer proof programs (reviews, case studies, testimonials, references) aligned to measurable MSP outcomes.
• Partner with Brand, Comms, and Product Marketing to elevate customer stories across global channels.
Key Impact Expectations
Within 90 Days
• Develop a strong understanding of MSP personas, product value drivers, and renewal dynamics.
• Document lifecycle journeys and identify early activation and adoption gaps.
• Launch initial value reinforcement assets in partnership with Renewals.
Within 12 Months
• Operationalize lifecycle triggers for at least one product line.
• Launch automated onboarding or adoption programs with measurable improvement in time-to-value.
• Demonstrate impact on expansion pipeline, NRR, churn reduction, and customer advocacy output.
• Establish lifecycle marketing as a core growth engine—not a communications function.
What You Bring
• 8+ years in lifecycle, retention, customer, or product marketing (preferably SaaS).
• Experience driving adoption, retention, or expansion through data-driven programs.
• Ability to translate product and usage data into lifecycle insights and interventions.
• Strong cross-functional partnership skills with Sales, CS, PMM, and RevOps.
• Excellent copywriting skills and experience creating customer-facing, value-focused assets.
• Familiarity with MSPs, IT operations, cybersecurity, or B2B infrastructure tools is a plus.
Why Kaseya
You’ll join an organization undergoing a major transformation in how we serve, retain, and grow MSP customers—building foundational lifecycle capabilities at enterprise scale with strong executive backing and urgency.
Join the Kaseya growth rocket ship and see how we are #ChangingLives !
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.