Sr. Manager, Marketing Communications- LALO Tequila
About LALO Tequila
LALO Tequila is a story of friendship, craft and authentic Mexican heritage. Eduardo “Lalo” González and David “R” Carballido grew up together in Guadalajara, the capital of Mexico’s famed Jalisco tequila region. Lalo’s father and grandfather were famed Mexican tequila makers, and David has spent his career working with Mexico’s top tequila producers. So Lalo and David decided to create the purest expression of tequila and share it with the world. This means producing only tequila blanco purely crafted for a clean taste, with only three ingredients. We are now the fastest growing blanco tequila on the market.
We are headquartered in Austin and proudly manufactured in Jalisco, Mexico.
About the Role
The Sr. Manager of Marketing Communications will support the Vice President of Brand Marketing in LALO Tequila’s communications strategy, overseeing public relations, organic social media, and national partnerships. This role is responsible for shaping how LALO shows up in culture through media, partnerships, events, and digital platforms while ensuring a consistent, elevated brand voice across all touchpoints.
Based in Austin, this role will manage external PR agencies and collaborate with the Social Media Manager, serving as a key cross-functional partner to Brand, Creative, Experiential, Sales, and Digital teams.
Key Responsibilities
Communications & PR Leadership
- Support LALO Tequila’s overarching communications and PR strategy in alignment with brand and business objectives
- Manage all PR agency relationships, including strategy development, briefing, execution, performance evaluation, and budget oversight
- Identify and drive earned media opportunities across lifestyle, culture, spirits, luxury, and business outlets
- Oversee press materials, messaging frameworks, talking points, and media training for spokespeople
- Support and guide the execution of press events, tastings, trips, and experiential programming
Social Media Strategy and Execution
- Develop and own the LALO organic social media strategy to boost brand visibility, engagement, and conversions, overseeing content creation, team leadership, campaign management, and performance analysis across platforms
- Stay ahead of trends, manage community interaction, and ensure alignment with business goals
- Mentor the Organic Social Media Manager, providing strategic direction and brand guidance
- Ensure all organic social content aligns with LALO’s brand voice, visual standards, and communications priorities
- Review and approve social calendars, content concepts, and community engagement strategies
- Partner with the social lead to integrate PR moments, cultural events, and brand initiatives into social storytelling
Cross-Functional Collaboration
- Work closely with Brand Marketing, Creative, Sales, and Leadership to support launches, partnerships, and priority initiatives
- Collaborate with Legal and Leadership on approvals and risk management related to communications
- Provide reporting and insights on PR and social performance, including coverage, sentiment, and cultural impact
Requirements
- 8–10+ years of experience in marketing communications, PR, or brand communications, preferably within spirits, luxury, lifestyle, or consumer brands
- Proven experience managing PR agencies and leading earned media strategy
- Strong understanding of organic social media strategy and content, with experience managing or overseeing social teams
- Exceptional storytelling, writing, and messaging skills
- Strategic thinker with a strong executional mindset and attention to detail
- Experience working cross-functionally in fast-paced, entrepreneurial environments
- Passion for culture, design, storytelling, and premium brands
- Spirits or alcohol industry experience is a plus
Benefits
What we offer
- Competitive Salary + Bonus Opportunities
- Comprehensive medical, dental, and vision insurance
- Company-paid life and disability insurance
- Voluntary insurance plans
- 401(k) plan with company match
- Paid time off, including vacation, sick, and flex time
- Paid Parental Leave
- Adoption Assistance Program
- Dependent Care Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Lifestyle Spending Account (LSA)
- Financial Wellness Benefit
- Employee Assistance Program (EAP)
Equal Opportunity Employer
Fifth Generation Distilled Spirits, Inc.
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