The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our brands:
The Opportunity:
We are seeking a dynamic and analytical Senior Manager of Digital Marketing to lead our digital initiatives. The ideal candidate will be a strategic thinker with a deep understanding of the digital media landscape, capable of driving performance and mentoring a team. This role requires close collaboration with cross-functional teams to ensure all digital touchpoints align with overall business goals and enhance the customer journey.
This is a temporary position for 3+ months.
What you will do at VeSync:
Strategic Planning & Execution: Develop and implement a holistic, end-to-end digital marketing strategy across multiple channels (SEO, SEM, email, social media, display advertising, content, and mobile marketing) to meet key business objectives.Campaign Management & Optimization: Oversee the planning, execution, and optimization of all digital campaigns, ensuring alignment with brand standards and maximizing ROI and other KPIs.Data Analysis & Reporting: Utilize strong analytical skills to interpret complex data from various platforms (e.g., Google Analytics 4, Adobe Analytics, CRM systems) and translate findings into actionable insights and recommendations for senior leadership.Team Leadership & Mentorship: Manage and mentor a team of digital marketers and external agency partners, fostering a culture of continuous improvement, innovation, and professional growth.Budget Management: Develop and monitor campaign budgets, ensuring efficient allocation of resources to meet performance targets.Cross-Functional Collaboration: Partner effectively with sales, product marketing, creative teams, and IT to ensure cohesive messaging, integrated storytelling, and a seamless customer experience.Trend Identification: Stay abreast of the latest digital marketing trends, tools, and technologies (e.g., AI, automation) to keep the company at the forefront of digital innovation and identify new growth opportunities.
What you bring to the role:
Bachelor’s degree in Marketing, Business, Communications, or related fieldMinimum of 10+ years of experience in marketing, with at least 5 years in a leadership or managerial role within digital marketing.Technical Skills:Full-funnel digital marketing strategy and execution (awareness through retention)Performance marketing across paid search, paid social, display, and retail mediaWeb and campaign analytics using GA4 and marketing dashboards (ROAS, CAC, LTV)Customer data platforms (CDP), CRM, and audience segmentationMarketing automation and lifecycle marketing (email, nurture, retention)A/B testing, experimentation, and conversion rate optimization (CRO)Budget forecasting, media planning, and performance optimizationPaid media platforms (Google Ads, Meta, Amazon Ads, or similar)Campaign reporting, attribution analysis, and insights generationSoft Skills
Preferred experience: Experience working effectively with cross-functional teams based in China, including collaboration across time zones and cultural contexts.Exceptional written and verbal communication and presentation skills.Strong analytical, problem-solving, and project management abilities.Proven ability to build relationships, influence stakeholders, and work collaboratively in a fast-paced environment.Creative thinking with an innovative and data-driven mindset.
Location:
This is an on-site, office-based role in Tustin, CA.
Salary:
Starting at $130K annually