Sr. Marketing Associate
ABOUT ADVANTMED
Founded in 2005, Advantmed is the industry-leading provider of medical record retrieval, medical record review, health assessment, and analytics solutions for health plans and providers. Through a tailored, cost-effective suite of services addressing risk adjustment and quality needs, Advantmed seeks to improve healthcare outcomes and performance across the organizations it serves.
Position Summary: Advantmed is growing rapidly, and we are excited to scale our marketing programs. We’re looking for a Sr. Marketing Associate to join our highly collaborative team and help drive Advantmed’s growth. The right candidate for the role is a strong marketing generalist who is passionate about increasing both brand awareness and pipeline.
What You’ll Do
- Partner with sales, marketing, and other internal stakeholders to drive forward our brand and digital marketing programs to support growth objectives
- Plan, develop, and execute integrated organic, paid social, and email campaigns that drive engagement and generate leads
- Support content creation and work with internal subject matter experts to plan content calendar
- Leverage the marketing and sales tech stack (Salesforce, Pardot, Google Analytics, etc.) to track performance and optimize campaigns
- Maintain corporate website (WordPress), making updates as needed
- Liaise with marketing agencies and external vendors to facilitate the delivery and success of ongoing programs
- Manage inbound leads to generate meetings and pipeline for sales team
- Report on full-funnel performance and make recommendations for optimization
- Support marketing budget management and organization of invoices, contracts, and month-to-month tracking
Requirements
What We’re Looking For
- 3+ years of B2B marketing experience, preferably in the healthcare space
- Bachelor's degree in Business, Marketing or related field
- Proficiency and experience in brand and digital marketing programs such as content and collateral creation (including Canva), email campaign creation and execution, and social media best practices
- Analytical mindset with the ability to translate data into actionable insights and support program decisions
- A flexible, hands-on approach with the ability to adapt in a fast-paced environment
- Excellent communication and collaboration skills
- Proficiency with Salesforce, Pardot or similar CRM and marketing automation system is required
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
- Wellness Resources