Sr. Paid Social Specialist

About the Role

Our client, a fast-growing digital advertising agency, is hiring a Senior Paid Social Specialist to manage performance-driven campaigns across Meta, TikTok, Snapchat, and Pinterest for ecommerce and digital brands. You’ll be the client-facing lead, responsible for building and executing paid social strategies that directly impact ROAS, CAC, and revenue goals.

This is a full-time, remote role open to candidates based in the United States. You’ll work closely with internal teams and clients, you'll need excellent customer facing communication skills and availability during Central Time working hours (9:30am–4:00pm CST) are required.

Key Responsibilities

• Own end-to-end paid social campaign management across Meta, TikTok, Pinterest, and Snapchat

• Lead weekly client calls and reporting with actionable insights tied to performance KPIs

• Analyze data to identify optimization opportunities, creative testing plans, and audience strategies

• Translate campaign performance into clear recommendations and growth strategies

• Collaborate with internal teams and clients on ad creative, landing page needs, and funnel mapping

• Manage ad budget pacing and ensure alignment with client goals

• Maintain platform relationships and stay ahead of trends and changes in the social ad ecosystem

• Provide structured feedback on creatives and brand assets to drive higher conversion rates

Requirements

• 3–5 years of hands-on paid social experience, including ecommerce or direct-response advertising

• Deep expertise with Meta Ads Manager; working knowledge of TikTok, Pinterest, and Snapchat ads

• Strong client communication and reporting skills (verbal and written)

• Analytical mindset with proven ability to turn data into insights and strategy

• Proficiency with Excel and data visualization tools (Power BI, Looker, etc.)

• Experience managing multiple client accounts simultaneously

• Comfortable working autonomously and owning client outcomes

• Based in the United States and able to work Central Time hours

Preferred Qualifications:

• Experience at a digital agency or performance marketing team

• Familiarity with Google Analytics, attribution tools, and customer journey mapping

• Background in Marketing, Statistics, Psychology, or related fields

Compensation & Logistics:

• Full-time, remote role from the U.S.

• Internet stipend: $60/month

• Bonus-eligible

• 100% paid health, vision, dental insurance

• Unlimited PTO, half-day Fridays in summer

• 401(k) with 4% match

• Expected time commitment: 40 hrs/week with time tracking

Success in the First 3–6 Months

• Launch and manage 3–5 paid social accounts with minimal supervision

• Consistently meet or exceed performance KPIs across accounts

• Build strong, trust-based relationships with clients through clear communication and results

• Identify at least 3 high-impact testing or optimization opportunities per account

Company Overview

Our client is an award-winning digital advertising agency focused on helping ecommerce and digital brands grow through measurable performance. Named one of Inc. Magazine’s Best Workplaces and ranked among the fastest-growing agencies by Adweek, they blend performance-driven marketing with a human-first client experience.