Sr. Performance Marketing Coordinator

At CALPAK, we design travel goods that make moving through the world feel easier, more joyful, and more intentional. We’re a fast-growing, design-led DTC brand built at the intersection of function, style, and community — and growth marketing plays a critical role in how we show up, connect, and scale.

CALPAK is looking for a highly skilled and motivated Sr. Performance Marketing Coordinator to support our paid acquisition efforts across platforms like Google, Meta, TikTok, Pinterest, etc.  The ideal candidate will be responsible for executing and optimizing performance marketing campaigns to drive customer acquisition and revenue growth across Paid Media channels, with a strong analytical mindset to drive growth and maximize ROAS and reduce CAC. The Sr. Performance Marketing Coordinator role will report to the Sr Manager of Growth Marketing and will be responsible for optimizing Paid Media growth efficiently and creatively. This is a hands-on role who can pair performance discipline with creative insight to drive real impact. This role requires proficiency in Excel and/or Google Sheets for data analysis and a keen understanding of creative performance.

The ideal candidate will be highly organized, and a self-starter who can balance strategic planning with day-to-day management, using data to determine success and uncover new opportunities. You are adept at juggling multiple projects, prioritizing effectively, and being able to work independently and as a team achieve exceptional results.

If you are passionate about digital marketing, data-driven decision-making, and achieving measurable results, we want to hear from you!

Requirements

Responsibilities:

• Own end-to-end campaign setup and trafficking across Meta, TikTok, Pinterest, Google, and other platforms, including creative flighting, ad setup, naming conventions, UTM tracking, and QA
• Own internal creative briefs to freelancers and support creative refresh planning
• Conduct weekly performance analysis and reporting to support optimization recommendations, pulling first-round channel reports.
• Collaborate in management and optimization of full-funnel paid media strategies across Paid Social, Paid Search, Display, Affiliates to meet e-commerce KPIs
• Ensure proper setup and testing for new vendors, including pixels, feeds, tracking, and platform onboarding
• Support budget allocation, forecasting, actualization, and pacing to ensure ROI and efficiency targets are met
• Manage monthly invoice input and reconciliation
• Maintain and update KPI dashboards and reporting sheets to support weekly and monthly leadership reporting
• Monitor trends, identify opportunities, and provide actionable insights to improve acquisition and overall company performance
• Partner closely with creative and brand teams to develop and test high-performing ad content, leveraging platform best practices and performance insights
• Maintain creative and testing roadmaps, identifying gaps and testing opportunities across channels
• Support Affiliate channel growth, including publisher evaluation, partner optimization, and newsletter send outs

Qualifications:

• 3-5 years of relevant paid marketing marketing experience
• 2+ years of hands-on experience managing Meta and/or Google 
• Bachelor’s Degree in marketing or related field or equivalent experience 
• Proven track record of quickly diagnosing performance issues and adjusting tactics in real time
• Strong understanding of paid media fundamentals including audience segmentation, creative optimization, and A/B testing methodologies
• Ability to transform creative and campaign data into actionable insights
• Expertise in creative from conception to analytic results that can help drive ad performance
• Strong understanding and application of conversion tracking and pixel management
• Proficiency in Excel/Google Sheets & data analytics platforms
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
• Comfortable with ambiguity and takes initiative to lead projects
• Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
• Proven success in working cross-functionally with all levels and effectively communicating/presenting
• Detail-oriented, "can do" attitude, and passionate about growth in a fast-paced environment
• A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects
• DTC / in-house, and/or fashion and apparel experience is a plus
• Must be able to commute to CALPAK HQ in Gardena, CA

Benefits

Why CALPAK: Benefits & Perks:

• Annual bonus plan
• Medical, Dental & Vision insurance
• 401K w/ company matching
• Life insurance & Disability coverage
• Accrued paid time off & floating holidays
• Monthly wellness credits
• Dog friendly office
• Employee discount
• Benefits and incentive compensation may be subject to other requirements and conditions