Affiliate Business Developer APAC (f/m)
About Ledger
We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.
At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries.
The team: Join the Performance Marketing team driving growth across the world for the brand and products. Based in Singapore, you will serve as the primary strategic point of contact for the APAC market. Your mandate is to identify, secure, and manage partnerships with the region's most influential voices and media platforms, targeting global & local social channels. This role requires a highly analytical business developer capable of both securing complex deals and modelling their financial viability.
What you’ll be doing:
Strategic Expansion & Key Account Acquisition
Market Mapping: Conduct a strategic analysis of the Asian digital asset ecosystem to identify Tier 1 partners (Key Opinion Leaders, Media Groups, Communities) currently outside Ledger’s network. Primary focus on high-impact channels including Youtube, Xiaohongshu, Bilibili, and exclusive private communities.
Commercial Negotiation: Lead the end-to-end sales cycle for key accounts. Autonomously initiate contact with top-tier Industry Leaders, structure complex commercial agreements, and finalize contracts with a high degree of independence.
Event Strategy: Represent Ledger at premier regional industry conferences (e.g., Token2049) to network with industry leaders.
Portfolio Management & Adhesion
Promotional Alignment: Drive strategic alignment between Asian partners and Ledger’s global commercial calendar (e.g., Product Launches, Black Friday). Ensure maximum participation and share of voice across the region.
Strategic Account Management: Transition transactional relationships into long-term strategic alliances. Act as the primary liaison between key Asian affiliates and HQ, ensuring partners are effectively tiered and managed.
Commercial Strategy & Financial Modeling
Business Planning (BP): Develop comprehensive Business Plans for strategic partnerships, moving beyond standard templates to create tailored commercial proposals.
Profitability Analysis: Conduct rigorous financial analysis for complex deal structures (e.g., Hybrid CPA + Revenue Share models). Evaluate ROI implications to ensure sustainable partnership growth.…
What we’re looking for:
Experience: 5+ years of experience in Partnership Management, Business Development, or Affiliate Marketing, with a strong preference for FinTech or Cryptocurrency sectors.
Language Skills: Native Mandarin speaker with fluent English is mandatory. Proficiency in Japanese or Korean is a distinct advantage.
AI-savvy: Demonstrated proficiency in using AI tools to optimize daily workflows. You must be capable of leveraging it for everyday efficiency.
Analytical Proficiency: Advanced proficiency in Excel/Google Sheets. Demonstrated ability to build P&L models for partnerships and defend financial assumptions.
Platform Expertise: Deep knowledge of the Asian social media landscape.
Industry Knowledge: Deep understanding of the cryptocurrency ecosystem, self-custody principles, and hardware wallet technology will be a plus.
Network: Established professional network within the Asian cryptocurrency and blockchain media landscape will be a plus.
At Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to:
Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week
Health & Wellness support - Health and Life Insurance.
Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.
Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation.
Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee.
For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information.
We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.