Strategic Marketing Manager
Who we are:
Glydways is reimagining what public transit can be. We believe that mobility is the gateway to opportunity—connecting people to housing, education, employment, commerce, and care. By making transportation more accessible, affordable, and sustainable, we empower communities to thrive and unlock economic and social prosperity.
Our mission is to revolutionize transit with a solution that delivers high capacity, exceptional user experiences, unmatched affordability, and minimal environmental impact.
The Glydways system is a groundbreaking network of carbon-neutral, interconnected transit pathways powered by standardized autonomous vehicles on dedicated roadways. Operating 24/7 with on-demand access, it offers personalized and efficient mobility—without the burden of heavy upfront infrastructure costs or ongoing taxpayer subsidies.
With Glydways, we’re building more than a transportation system; we’re creating a future where everyone, everywhere, has the freedom to move.
About the Role:
Glydways is seeking a Strategic Marketing Manager to define and drive the company’s overarching marketing strategy and category positioning.
This role is responsible for shaping how Glydways is understood in the market—by cities, partners, investors, policymakers, and industry leaders. You will define the narrative architecture of the brand, determine where and how we compete, and ensure strategic consistency across all marketing verticals.
This is not a campaign execution role. It is a market-shaping, category-building leadership role.
Roles & Responsibilities:
- Define and evolve Glydways’ overall market positioning, value proposition, and category narrative.
- Develop strategic messaging frameworks tailored to cities, partners, and investors.
- Identify priority markets, audiences, and channels to maximize long-term impact.
- Align Brand, City Marketing, Content, PR, and Events around a unified strategy.
- Partner with executive leadership to ensure marketing supports company objectives.
- Establish clear success metrics and track market influence and brand equity growth.
- Guide competitive positioning and category differentiation within future mobility.
- Provide strategic direction and leadership to marketing vertical managers.
Knowledge, Skills and Abilities:
- 10+ years in strategic marketing, category marketing, or brand strategy roles.
- Proven experience defining positioning for complex B2B, infrastructure, or technology companies.
- Demonstrated ability to build narrative frameworks adopted across an organization.
- Strong executive presence and ability to influence cross-functional stakeholders.
- Experience operating in technical, regulatory, or public-sector environments is a plus.
Glydways provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.