Strategic Marketing Specialist
About ValGenesis
ValGenesis is a leading digital validation platform provider for life sciences companies. ValGenesis suite of products are used by 30 of the top 50 global pharmaceutical and biotech companies to achieve digital transformation, total compliance and manufacturing excellence/intelligence across their product lifecycle.
Learn more about working for ValGenesis, the de facto standard for paperless validation in Life Sciences: https://www.valgenesis.com/about
About the Role:
ValGenesis is seeking a Strategic Marketing Specialist with 3–5 years of experience in the Life Sciences industry to support market strategy and execution across our Smart GxP portfolio. This individual will play a critical role in researching and analyzing market trends, customer needs, and the competitive landscape to inform go-to-market strategy and account-based marketing initiatives. They will collaborate cross-functionally to deliver impactful insights and content that position ValGenesis as a leader in digital CQV, CMC, and CPV solutions.
What You’ll Do
- Lead and coordinate sales enablement activities. Coordinate with sales to identify gaps in sales enablement tools and resources. Partner with Product Marketing Managers to close these gaps with targeted assets, messaging, or programs.
- Act as a Product Market liaison to identify partner gaps in sales enablement tools, managing partner-facing resources (e.g., sanitizing materials to remove sensitive information), and coordinating with cross-functional teams to plan and execute ValGenesis partner training sessions.
- Design and execute surveys to capture industry trends, customer pain points, and technology adoption patterns. Partner with internal functions (e.g., Customer Success) to define survey questions, and either execute independently or collaborate with third parties to manage rollout and analysis.
- Conduct deep-dive research on priority accounts and targets to inform account-based marketing (ABM) strategies. Summarize findings into actionable insights that Product Marketing Managers can use to craft compelling, account-specific messaging.
- Support content creation by contributing research-based insights and competitive intelligence to ensure precise messaging, positioning, and differentiation. Collaborate with content owners (Product Marketing and Corporate Marketing) to strengthen white papers, briefs, and other marketing collateral.
- Drive cross-functional projects including but not limited to:
- Win-Loss Analysis program to identify and analyze key drivers of deal outcomes.
- Competitive intelligence reporting by consolidating insights from customer calls, sales interactions, demos, and other non-public sources. Develop monthly reports to inform senior leadership and keep stakeholders aligned on market dynamics and competitor activity.
- New feature release webinar planning and execution by working with Product Managers to align the product roadmap with corporate strategy. Ensure key stakeholders are updated with upcoming product features, their value, and the competitive storyline to strengthen go-to-market execution.
- Develop and present clear, compelling insights and recommendations to internal stakeholders through reports, presentations, and workshops.
- Act as a strong internal voice of the market and customers, ensuring strategy is backed by data, research, and competitive insights.
What We’re Looking For:
Requirements
We’re on a Mission
In 2005, we disrupted the life sciences industry by introducing the world’s first digital validation lifecycle management system. ValGenesis VLMS® revolutionized compliance-based corporate validation activities and has remained the industry standard.
Today, we continue to push the boundaries of innovation ― enhancing and expanding our portfolio beyond validation with an end-to-end digital transformation platform. We combine our purpose-built systems with world-class consulting services to help every facet of GxP meet evolving regulations and quality expectations.
The Team You’ll Join
Our customers’ success is our success. We keep the customer experience centered in our decisions, from product to marketing to sales to services to support. Life sciences companies exist to improve humanity’s quality of life, and we honor that mission.
We work together. We communicate openly, support each other without reservation, and never hesitate to wear multiple hats to get the job done.
We think big. Innovation is the heart of ValGenesis. That spirit drives product development as well as personal growth. We never stop aiming upward.
We’re in it to win it. We’re on a path to becoming the number one intelligent validation platform in the market, and we won’t settle for anything less than being a market leader.
How We Work
ValGenesis is an equal-opportunity employer that makes employment decisions on the basis of merit. Our goal is to have the best-qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics protected by local law.