Strategy Manager
About Lokal
About LokalIn 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.
This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission:
To connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:
- Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
- Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
- Agri Consulting – farmer-first advisory in local languages (AgriLokal)
- Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
- Social & Community – Place to find & post social updates (Lokal app)
- Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
- Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
- Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into:
A company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.
About the Role :Strategy Manager (Social and Marketplace products - Dostt,Eaze,Astro)
We are looking for a Strategy Manager who can own revenue growth and P&L-critical initiatives across multiple businesses. This role blends high-level strategic thinking (60%) with hands-on execution (40%) in areas like pricing, payments, and operational optimization. The person will also lead cross-functional teams (supply operations, customer support, and project pods) to drive impact end-to-end.
Key Responsibilities
Strategic Ownership (60%)
- Identify growth levers and drive strategic initiatives across multiple business lines.
- Build and steer quarterly and monthly business strategies aligned to revenue and margin goals.
- Analyse funnel, pricing, user cohorts, and operational bottlenecks to find high-impact opportunities.
- Set clear OKRs, track P&L KPIs, and ensure cross-team alignment.
- Partner closely with product, marketing, and business to shape medium- to long-term business direction.
Execution & Operational Leadership (40%)
- Lead critical initiatives on pricing, payment gateway optimisation, and conversion improvement.
- Drive execution across supply operations and customer support teams, ensure processes are efficient, predictable, and scalable.
- Build playbooks, streamline workflows, and improve quality metrics across operational teams.
- Manage people (minimum 1 year experience required) and coach team members for performance and ownership.
- Run experiments, track impact rigorously, and iterate quickly.
Requirements
- 2–6 years of experience in strategy, business operations, consulting, or growth roles.
- At least 1 year of experience managing people or cross-functional pods.
- Strong analytical and structured thinking; ability to distill chaos into clear priorities.
- Experience driving revenue, margin, funnel improvements, or P&L outcomes.
- Comfortable owning both strategy and hands-on execution.
- High bias for action, clarity, and end-to-end ownership.
Good to Have
- Startup experience
- MBA from a reputed institute
Why This Role Is Exciting
- You will directly shape the trajectory of multiple fast-growing businesses.
- You will work across product, operations, pricing, payments, and customer experience - full-stack business exposure.
- You will lead teams and influence company-level outcomes.
- High visibility with leadership, fast learning curve, and meaningful impact.
Why Join Us
- Lead high-impact strategy work
- Competitive salary + ESOPs
- Work with a passionate, high-ownership team
- Tons of room to grow
We’ll Get Along If You…
- Take full ownership
- Thrive on data and sharp thinking
- Are comfortable with ambiguity and fast-paced work
- Believe in learning over perfection