Subscription Product Manager

We are seeking a Subscription Product Manager to help drive subscriber growth and revenue growth across The Real Deal’s news subscription product while supporting the broader subscription ecosystem.

The core mandate of this role is to grow subscribers, reduce churn, improve retention, increase conversion and grow subscription revenue through data-driven product improvements.

While subscription marketing focuses on lifecycle campaigns and outbound acquisition channels, this role focuses on the product mechanics that drive conversion and retention. This includes optimizing paywall behavior, pricing structures, subscription flows, checkout experiences, renewal journeys and cancellation processes.

This is a highly data-driven role. The Subscription Product Manager will analyze subscriber behavior, identify friction points across the subscription experience and use data and experimentation to inform product improvements.

The role will collaborate closely with the Head of Product and cross-functional leadership to help define the strategy and roadmap for subscription product improvements, translating insights into measurable business impact.

Data-Driven Performance Optimization

• Analyze subscriber behavior, conversion funnels and churn trends to identify opportunities for improvement
• Use data to diagnose friction points across the subscription experience
• Develop hypotheses, run experiments and measure results to inform product decisions
• Present insights and recommendations based on performance trends and experimentation results

• Analyze churn drivers and cancellation trends
• Identify behavioral patterns that signal retention risk
• Improve renewal, cancellation and account management flows
• Partner closely with Customer Service to translate recurring subscriber issues into product improvements
• Implement product and experience improvements that reduce avoidable churn

• Optimize paywall performance and subscription flows
• Identify friction points across acquisition and checkout
• Run structured experiments on pricing, packaging, messaging and offers
• Improve checkout UX and subscription purchase experience
• Continuously test and iterate to improve conversion rates

Subscriber and Revenue Growth

• Define and consult on product initiatives that increase total subscriber count
• Improve monetization through pricing strategy, packaging and offer testing
• Support corporate subscription workflows in partnership with Sales
• Ensure subscription mechanics support overall revenue growth goals

Subscription Optimization Roadmap

• Collaborate with the Head of Product and cross-functional stakeholders to help define and prioritize the roadmap for subscription improvements
• Identify opportunities to improve retention, conversion and subscriber growth through product optimization
• Use data and experimentation to inform prioritization and roadmap recommendations
• Ensure subscription infrastructure supports a complex business model including individual and corporate subscriptions
  
  

Cross-Functional Collaboration

• Work closely with Product and Development to scope and ship subscription improvements
• Collaborate with Marketing to ensure alignment between product experience and acquisition campaigns
• Partner with Sales on corporate subscription workflows and upsell opportunities
• Work with Customer Service to identify systemic subscription issues and improve subscriber experience
• Coordinate with Editorial when subscription strategy impacts content access or positioning

• 3 to 5 years of product management or growth experience
• Direct experience managing subscription or recurring revenue products
• Strong analytical skills and a data-driven approach to decision making
• Experience analyzing subscriber behavior, conversion funnels and churn drivers
• Experience running A/B tests and experimentation programs
• Experience with Piano strongly preferred
• Experience in digital media, publishing or B2B information services is a plus
• Experience working with corporate or multi-seat subscription models is a strong plus
• Ability to translate complex data into clear insights and actionable product decisions
• Strong communication skills and ability to collaborate across teams

The Real Deal is the largest real-estate news outlet in the US, reaching millions of professionals daily through our media channels. We have received 60+ awards for editorial excellence over the past six years, including the General Excellence award from the Society of Business Writers and Editors.

Quantcast rates us among the 300-most visited sites in the US and the website with the wealthiest audience and one of the most educated.

As a publication, The Real Deal is to real estate what Variety is to entertainment or what Politico is to Beltway politics – a plugged-in news outlet that is read by the entire industry.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We partner with our employees to support diversity and inclusion in the workplace and through higher education programs supporting rising journalists.