Team Lead, GTM & Special Projects
Get to Know the Team
The Merchant Strategy Team is now finding a teammate to join our motivated team on this Rocketship with the mission to empower merchants with economic opportunities while making lives easier for all Thais. Our team operates with consumer centricity, growth mindset, and intellectual rigor. As a member of the team, you will shape the future of GrabFood. You will have a chance to roll up your sleeves and get your hands dirty from time to time while overseeing strategic cross-functional projects with close interaction with top management.
Get to Know the Role
- You will be the dedicated PIC to institutionalize GrabThumbsup as the industry's gold standard for brand prestige.
- You will be our primary brand-builder for merchants, working hand-in-hand with the Marketing team to build a brand moat that competitors cannot easily replicate through discounts alone.
- Unlike a generalist, you will bring deep foodie expertise to the table, focusing on building domain-centric Go-To-Market (GTM) strategies that enhance how we promote our merchant partners.
The Critical Tasks You Will Perform
- Brand Authority & Prestige: Work intimately with the Marketing team to manage flagship events, coordinate creative assets, and lead targeted "marketing shoutouts" that cement GrabThumbsUp's prestige.
- Partnership & Campaign Execution: Oversee creative, cross-brand collaborations, ensuring special projects translate into visible, buzz-worthy "Only at Grab" experiences that capture user attention.
- GTM Implementation: Bring the strategy to life by designing and rolling out marketing-heavy GTM plans that resonate with current food trends, maximizing merchant visibility and brand love.
Qualifications
What Essential Skills You Will Need
- Deep foodie expertise and absolute PASSION in the F&B industry; from street food to casual café & restaurant to premium food to social sellers; from Bangkok to upcountry markets.
- 3+ years of experience in a fast-paced working environment, specifically in marketing, brand management, campaign execution, or GTM strategy.
- Exceptional creative and marketing execution skills: Ability to collaborate with the Marketing department to turn brand concepts into high-impact, visible campaigns.
- Project Coordination: Able to manage multiple moving parts for flagship events and special promotional projects simultaneously.
- Outstanding communication and interpersonal skills are required to navigate cross-brand collaborations and champion our merchants' stories.
- Flexibility, passion, and energy to excel in a fast-paced, highly collaborative environment.
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.