Performing keyword research and continually analyzing results to optimize website content, as well as reporting progress and results
Analyze and understand complex SEO issues or needs to produce simple explanations and specific action plans that support the client’s SEO strategy
Optimize all technical aspects of client websites for maximized indexing and keyword relevance
Keep pace with SEO, search engine, and internet marketing industry trends and developments and report changes (and subsequent strategy updates) as needed
Act as consultant for web developers and IT administrators to ensure necessary technical architecture is in place
Advise, collaborate with, and synthesize feedback from internal teams, to push for technical SEO best practices
Use a variety of tools to monitor rankings, traffic, conversions, competitors, and link profiles for clients
Maximize organic traffic growth for clients, ensuring that modern SEO techniques are properly and consistently implemented
Setup and configuration of WordPress website & plugins
Qualifications
2 years of technical SEO experience (in-house or agency)
Extensive experience (and proficiency) with Webmaster Tools and Google Analytics
Proven ability to investigate issues with Webmaster Tools, analyze changes in organic (and other) traffic to deliver business insights and recommendations.
Experienced with Google Tag Manager
Experience working with back-end SEO elements such as .htaccess, robots.txt, metadata ,and site speed optimization to optimize website performance
Experience in quantifying marketing impact and SEO performance
Strong understanding of technical SEO (sitemaps, crawl budget, canonicalization, Schema.org, etc.)
Proven ability to navigate WordPress, troubleshoot issues, and fulfill technical SEO resolutions within WordPress
Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics
Effective (efficient and clear) cross-functional communicator
