Territory Representative
About Abby Care:
Making family care possible. At Abby Care, we are tackling one of the most important and unsolved challenges of our time: family caregiving. Over 50 million Americans are family caregivers for loved ones without pay, tools, or support. Our mission is clear and ambitious: to train and employ family caregivers so they can get paid for the care they already provide at home.
Abby Care is building a tech-powered, family-first care platform to efficiently deliver care, improve health outcomes, and provide the best-in-class experience nationwide. We are rapidly expanding our mission and looking for passionate team members to join. Abby Care has partnered with leading insurance plans, healthcare providers, and community organizations. We’re supported by top, mission-driven VCs to empower families throughout the country.
The Role:
We are looking for a Clinical Seller to join us as a Territory Representative. This is a Full-Time opportunity based in the Greater State College area. This is a quota-carrying sales position responsible for owning a specific territory and driving predictable referral volume. You will be expected to own your territory, building high-leverage relationships with Case Management Agencies, Primary Care Physicians, Therapy Clinics, etc. Your job is to install Abby Care as the default referral protocol for these providers.
Key Responsibilities:
New Provider Acquisition
Own the full sales cycle from initial outreach through provider commitment through Qualified Lead processing
Engage physicians, administrators and clinical decision makers to drive adoption
Navigate clinical objections, compliance considerations and operational workflows
Convert qualified leads into signed participation
Pipeline & Execution
Maintain a clean, accurate pipeline in Salesforce
Prioritize high-intent providers - progress & nurture them
Forecast accurately and consistently against quota
Partner with internal teams to ensure smooth activation and onboarding
Market & Account Focus
Focus on providers, pediatrics, therapists, specialists, case management companies and other clinical practices within assigned territories
Execute targeted outbound strategies
Key Performance Indicators:
Conversion & Funnel Health KPIs
These tell you whether execution is actually working
Average days from first contact to first lead
Drop off rate by funnel stage
Lead -> FSA conversion rate
FSA -> SOC rate
Activity & Execution KPIs
These are guardrails, not the goal, but matter early.
Meaningful provider conversations per week
Qualified meetings held
Decision-maker engagement rate
Touches per FSA (benchmarking efficiency)
Penetration rate within assigned territory
Share of target accounts contacted
Behavior & Operating Cadence KPIs
These are expectations, not comp drivers, but enforce standards.
Salesforce hygiene score (fields complete, notes logged)
On-time forecast submissions
Attendance and preparedness for pipeline reviews
Coaching action plan completion
Goals (What Wins the Job)
These directly tie to quota and variable comp.
Qualified Leads
Net new activated providers
FSAs Signed
Monthly quota attainment (% to plan)
The Requirements:
Must currently reside in Greater Philadelphia Area (Not City Center)
Valid Driver's License
3-5 Years of Closing Experience: Proven track record in Home Health, Hospice, Pharma, or Med Device sales.
Clinical Fluency: Ability to speak the language of a Case Manager (Prior Auth, Acuity, Recertification, ADLs).
Salesforce Native: You live in the CRM. You understand that "if it isn't in Salesforce, it didn't happen."
A Bachelor's Degree or equivalent experience in a related field
This role will require travel between provider office locations and meetings. Requires ability to work in a fast‑paced environment with occasional extended hours.
Our Values:
Families First
Redefining healthcare starts with how we treat the parents and children we serve. We go above and beyond for every family, building strong, lasting relationships. We continually ask ourselves, “Would we want this for our own families?”Urgency with Precision
Millions of families are waiting for care, and they cannot wait, therefore this is not your typical 9 to 5 job. We match their urgency with our own, delivering exceptional care without compromise. Here, speed and excellence go hand in hand.Relentlessly Resourceful
As an ambitious startup, we adapt quickly and make the most of limited time and resources. We solve challenges with creativity to deliver results without unnecessary complexity.Purpose with Positivity
We take our mission seriously while never losing sight of the people behind the work. Respect, kindness, memes, and coffee make us stronger as a team and better for the families we serve.Driven to Redefine What’s Possible
We are here to make healthcare better, which means asking hard questions, challenging outdated systems, and finding smarter, more compassionate ways to deliver care.
Benefits:
Comprehensive health coverage that works for you. We cover 90% of your premiums and 70% for your dependents, with multiple PPO plan options to choose from for medical, vision, dental, life, and short-term disability.
Generous paid time off. We provide policies that allow you to recharge along with 10 paid company holidays.
Team bonding. We love bringing our teams together. As a full-time employee, you’ll get to connect, collaborate, and have fun through team activities and our annual company retreat.
Financial savings benefits to support your future. We support your financial well-being with HSA contributions, optional FSA and commuter benefits, and full coverage of all 401(k) account fees (employer match not currently offered).
Paid parental leave to support your growing family. We provide paid leave, so you can focus on bonding and adjusting to life as your family grows.
We are an equal opportunity employer and welcome applicants from all backgrounds, consistent with applicable laws. Employment is contingent upon successful completion of a background check, satisfactory references, and any required documentation.