Tracking and Analytics Specialist
fifty-five is a new kind of data company that helps brands transform with data and AI to improve their marketing operations through a combination of specialized consultancy and technology services.
As the strategic data pillar of The Brandtech Group, we offer services that combine strategy consulting, cloud services, media consulting and customer experience.
We are made up of over +320 digital experts. Digital consultants, tracking and media specialists, engineers and data scientists all work in close collaboration to provide senior-level marketing consultancy and technical support to our clients, in every type of industry, all around the world.
As a partner to advertisers from data collection to activation and exploitation, we help organizations become truly omnichannel entities that control the efficiency of their digital ecosystem and its synergies with the physical world.
Headquartered in Paris, we operate across 3 time zones from our 10 offices, located in Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei, Singapore and New York. fifty-five attaches particular importance to the well-being of its employees, which enabled it to be included in the Best Workplaces France ranking in 2018.
After an intensive training period, you will join a team of experts whose mission is to ensure the quality and reliability of data collection for fifty-five’s clients.
Responsibilities :
You will rely on your technical expertise in web analytics solutions and tag management systems (TMS) to carry out a variety of missions for our clients.
Your role will be to:
- Implement the technical phase of web/mobile or app tracking deployment for the client, from requirements gathering to the effective collection of data, for which you guarantee quality and reliability
- Manage projects directly with the client (ensuring progress, scheduling, testing strategy, and deliverables) related to Analytics and Media data collection
- Share your knowledge and expertise with clients and internally
- Maintain constant communication with key stakeholders on the client and integrator sides
- Develop strong operational expertise (TMS & Analytics)
- Identify and develop new business opportunities in collaboration with the consultants in charge of the account
- Contribute to the definition of the company’s internal products and tools
- Participate in shaping and positioning fifty-five’s technological offering
Requirements
Education and Experience :
With a Master’s degree (Bac+5) from an engineering or business school, you have 1 to 2 years of experience in Tracking / Measurement / Web Analytics project management.
Skills and Interests :
- Fluent in French & English and excellent communication, oral and written
- Project management experience working with both digital business teams and technical teams (knowledge of major tools is a plus)
- Main web analytics tools (Adobe Analytics, Google Analytics, AT Internet, etc.)
- Tag Management Systems (GTM, Launch, Tealium, Commanders Act, etc.)
- Knowledge of JavaScript (understanding and ability to develop simple logic) and web technologies in general
- Strong analytical mindset
- Strong interest in technology and the internet sector
- Experience in mobile environments is a plus
- Knowledge of CMP (Consent Management Platforms) is a plus
- Strong ability to propose solutions perfectly aligned with business needs
55 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions.