Trading & Analytics Lead - Media Buyers (m/f/d)
Trading & Analytics Lead - Media Buyers (m/f/d)
Berlin,London, Bangalore, Remote
________________________
Hello👋I amTim, CEO and Co-Founder at Kayzen, and I am now looking for a Trading & Analytics Lead to join our team 🙌
In this role, you will own campaign strategy, set up campaigns and oversee their execution (ad trading) and offer clients a managed service delivering strong results for our clients through the Kayzen platform.
But wait, you have not heard of Kayzen before? 😃
Kayzen is a mobile demand-side platform (DSP) dedicated to democratizing programmatic advertising. We enable leading apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns through our self-serve and managed service options. Built on the three core pillars of performance, transparency, and control, Kayzen powers the world’s best mobile marketing teams with bespoke solutions that fuel business growth and deliver a competitive advantage. With an unprecedented scale of 300B+ daily ad requests from 1.6B+ unique users worldwide, we serve up to 1B+ ads per day in 180 countries. Kayzen is accessible through our APIs and user interface.
The Team
You will work with a carefully selected, diverse and globally distributed team from customer success, engineering, data science, data analytics , product and more functions. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar mobile ad-tech industry. Sounds interesting. Isn't it?
The Role
As our Trading & Analytics Lead - Media Buyers, your primary focus will be to own and drive the growth and professionalization of the trading operations for one of our client segments: Media Buyers. You will be expected to set ambitious, yet achievable, goals and deliver against those goals. You are expected to make best use of our product, your team resources, and your analytical skills in order to reach our full potential. You bring industry experience, a data first mindset, and best practices in programmatic campaign management to the table, ensuring that our clients benefit from best-in-class budget management and optimization. Since I am based in Berlin and other key product and customer success team members are located mostly across EMEA and India, we are open to a remote setup of this position. For optimal overlap with customers’ time zones and internal teams your main working location should preferably be close to the CET time zone.
Responsibilities
- Oversee and own execution of comprehensive campaign strategies, combining deep understanding of the advertiser goals and strong data analysis
- Make timely, data-informed decisions in a fast-paced environment, utilizing educated assumptions to optimize campaign performance and seize growth opportunities.
- Foster a feedback-driven culture between Trading and Product team, identifying improvements to enhance campaign success and contributing to the product roadmap and ad hoc solutions.
- Set and communicate clear goals, motivating and supporting the Trading team to achieve KPIs.
- Support career-pathing and maintain strong performance of a growing Trading team.
- Be the leader in the best practices of using the Kayzen DSP and offer insights on how to improve campaign effectiveness through the platform’s functionalities. (e.g. A/B testing, Optimisation Techniques, and other new approaches)
- Collaborate closely with the CSM team to develop onboarding plans for managed customers and align on strategy for seamless campaign execution.
- Sustainably grow the revenue we make with key clients by delivering excellence in everything you do
Requirements
- 4+ years experience of programmatic or mobile ad buying in performance channels and client engagement
- Excellent data analysis, data communication and visualization skills.
- Strong data-based judgement skills paired with a high sense of urgency for execution
- Strong communication skills with an emphasis on clarity and over-communication.
- Proficient in logical, hypothesis-driven thinking.
- Strong attention to detail, process driven, with a structured approach to problem-solving
- Strong work ethic, results-oriented, and highly proactive.
- Demonstrated ability to make fast, strategic decisions based on educated assumptions and data insights in a dynamic, fast-paced environment.
- Previous leadership experience in the performance advertising industry is a big plus
- Experience with programmatic CTV campaigns is a plus
What do we offer?
- Direct access to top management and an extremely “visible” role
- Exceptional career growth and learning opportunity
- A unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech market
- A fun, driven, and multinational team located across Germany, India, UK, Argentina, Ukraine, Spain and many more countries
- A flexible work-from-home arrangement
- A 500-dollar home-office setup budget
- A 1000-dollar annual learning and development budget